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Greenville Economic Development: Embracing Change and Seizing Opportunities

Explore the economic future of Greenville, identifying strengths, challenges, opportunities, and threats. Target industries and implement strategies for growth. Detailed analysis and recommendations presented, focusing on workforce development and leveraging local resources for sustainable growth.

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Greenville Economic Development: Embracing Change and Seizing Opportunities

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Presentation Transcript

  1. City of Greenville “With Change comes Opportunity”

  2. Greenville’s Future

  3. Overview for Today • Objective • Presentation of Findings • Next Steps • Implementation Elements

  4. Objective

  5. Economic Development – Types of Income • Basic Jobs – produce income from outside the community – e.g. mfg. • Non-Basic Jobs – re-circulate the income already there – e.g. retail. • Transfer payments – passive income from outside – e.g. Social Security.

  6. Existing Conditions Phase I Findings

  7. In a global knowledge-based economy, what are Greenville’s Strengths, Challenges, Opportunities, and Threats?

  8. Strengths • Community Collaboration • Hospital/Healthcare • Rural, not isolated • Workforce Availability • Proximity to Lansing and Grand Rapids

  9. Challenges • Transportation Infrastructure • Lack of High-tech Degree Workforce • Michigan Economics • Lack of Public Transportation • Cost of doing Business in Michigan/Greenville

  10. Opportunities • Lansing & Grand Rapids • Convince people what they need is in Greenville • Availability of Resources • Connection to medical development in Grand Rapids • Target industries that don't rely on transportation issues

  11. Threats • Proximity to Grand Rapids • Regional Competition • Lack of Trained Workforce • Entitlement Mentality • Families in Need

  12. Targeted Industries • Food Processing • Back Office • Medical Life Sciences • Chemicals & Pharmaceuticals • Plastics & Metals Production Technology

  13. Next Steps Target Marketing

  14. Going Fishin’ • Why Go Fishing in the First Place? • What Fishing Gear Do I Need? • What Kind of Fish am I Fishing For? • What Fish are Biting? • What Causes Fish to Bite?

  15. Going Fishin’ (Con’t) • When to Go Fishing? • Where are the Fish Biting? • What Bait to Use? • Who Should I Take Fishing?

  16. Phase II • Target Industry Profiling • Lead Development • Lead Qualification

  17. Implementation Elements Recommendations

  18. Strategies • Use MCC & M-TEC as catalysts • Workforce Knowledge Inventory • Partner with the Right Place Organization • Develop Entrepreneurs • Leverage Hospital

  19. Strategies (Con’t) • Promote Tourism • Engage Youth • Modify Website • First Contact Training • Renovate Airport

  20. Leadership – Consensus

  21. Discussion • Dean Whittaker, President • dean.whittaker@whittakerassociates.com • Joel Burgess, Vice President Economic Development Services • joel.burgess@whittakerassociates.com • Tammy Hart, Account Manager • tammy.hart@whitttakerassociates.com 44 East 8th Street, Suite 420 Holland, MI 49423 616-396-4500

  22. Thank You

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