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Develop rich & engaging games with AppWarp multiplayer engine and boost user acquisition, engagement, retention & conversion with App42 Marketing Automation.

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Omni channel development marketing automation

Omni-Channel Development

&

Marketing Automation Platform


Agenda

Agenda

ShepHertz

App42

Platform

Overview

ShepHertz

App42

Platform

Deep Dive

Current

Gaming

Trends

Gaming

Use Cases



The gaming devices breakdown

The Gaming Devices Breakdown

Source:

https://fbinsights.files.wordpress.com/2016/07/facebookiq_gaming_infographic_final.pdf


Current gaming trends

Current Gaming Trends

Source:

https://fbinsights.files.wordpress.com/2016/

07/facebookiq_gaming_infographic_final.pdf


Current gaming trends1

Current Gaming Trends

Source:

https://fbinsights.files.wordpre

ss.com/2016/07/facebookiq_g

aming_infographic_final.pdf


Current gaming trends2

Current Gaming Trends

Source:

https://fbinsights.files.wordpre

ss.com/2016/07/facebookiq_g

aming_infographic_final.pdf



User acquisition

User Acquisition

Allow users to invite friends from

their phonebook for better

competition

Social connect to add friends and

share leaderboards across social

media platforms

Allow hints, in-app items and other

help in exchange of new users with

in-app referrals

Get inspired from the topmost

segment of your users and target

similar people on Facebook


Engagement

Engagement

• Inspire the gamers to play more, win

more and always stay on top in social

leaderboards

• Reward the players with incentives,

tokens, or extra lives on completing

any gaming event

• Get them to compete with their

friends by inviting them from social

media platforms

• Enable social sharing of all the

moments, achievements or on

completing any major event

• Implement real-time in-app chat for

superior engagement


Retention

Retention

Never lose the interest of your users by

launching campaigns on all channels

including push, email and in-app messages

Target the users who have uninstalled the

game on Facebook with attractive offers to

bring them back

Predict the propensity of the users to

uninstall the game and send personalized

notifications to re-engage them


Conversion

Conversion

• A/B test push notifications to experiment

and track which variant drives better open

rates

• Grow your revenue with quick and easy

implementation of in-app purchases

• Diminish cart abandonments by sending

right message at the right time to ensure

consistent purchases


Predictive marketing

Predictive Marketing

Forecast the propensity of uninstalls and

bring these users back with targeted

campaigns

Gain insights on the levels/screens your

users will get stuck and push relevant info to

them

Taking behavioral attributes into account

optimize and enhance games to drive better

conversions and in-app purchases



Why shephertz

Why ShepHertz

- One Stop solution

-

Omni-channel Platform – Supports 18 Native Platforms

-

Big Data - Leverage Real time data generated by New age devices as well

offline

-

Time To Market - Launch use cases in hours than in weeks

-

End-to-End Solution - Single provider which offers you all the services with

committed SLAs and transparent/predictable pricing

-

API driven so existing investments does not get wasted.

-

Dependency of CMOs, Marketing & Product Heads on Tech is removed

-

Expose protected resources as APIs – To Partner Apps and systems

-

Deployment Model – Public, Dedicated, Hybrid & OnPremise


47 billion api calls

47+ Billion

API Calls

150

43,000+

Customers

Countries


Continual transformation environment to build

Continual Transformation Environment to build

Omni-Channel Apps

Launch Use Cases & Campaigns on Omni-Channels – Mobile, Web, Social, IoT, Wearables, TV, Kiosks/ATMs

Automation &

Actionable

BigData

Integrate with

other Apps by

Exposing APIs

Backend API

Services

Gamification

Big Data

App Behavior

Transactional

Legacy Apps

Offline

External Apps

Real Time

Unstructured





Server locations server locations

Server Locations

Server Locations



App42 cloud ecosystem

App42 Cloud Ecosystem

Enterprise Apps

(External + Internal)

Wearables

IoT Apps

Omni-Channel

800+ APIs

30+ Cloud Services

Realtime

Actionable

BigData

API

Messaging System

Management

Enterprise

OnPremise

IaaS Providers – IBM, vCloud Air, AWS, Azure

Hybrid


Real time actionable analytics

Real-time Actionable Analytics

Acquisition

Engagement

Retention

Conversion

Rewards

Achievements,

Gifting, Social

Leaderboards

App Remarketing on

Facebook

Funnel management

& segmentation

Gamification

Push campaigns

with A/B Testing,

Geo Targeting, Geo-

Fencing

Virality Campaigns –

In-App Referrals

Trigger based action

e.g drop off points

Email Campaigns

In-App

Push notifications to

users about to

churn(predictions)

Push Notifications

to users about to

convert(Predictions)

Social Posting

Recommendation &

Messaging

Diagnostic

Info

Analyse

Act

Monitor


App42 actionable analytics

App42 Actionable Analytics

Define

Analyze

Target

Predict

• Events

• Properties

• Segments

• Campaigns

• Model

• Offline

• App Data

• Behavior

• Flow

• Funnel

• Cohorts

• Effectiveness

• Mobile & Web Push

• InApp

• Social

• Email

• Survey

• Web Push

• Classification

• Linear

• Anomaly

• Clustering

(Recommendation)


App engagement and retention

App Engagement and Retention

•Send Push Notifications, Facebook Wall Posts, In-App Messages, Emails and Chat Pop-

ups to Segmented Users

•Facebook Remarketing

•Strategize Push and In-App Campaigns

Segmenting and

Targeting

•Track App Retention Metrics with User Cohorts

•Run User-Retention Campaigns and check success/failure

Cohort Analysis

e.g. - “Trigger In-App

Message if a User stays

on a page for more

than 30 seconds”

•Real-time Session Tracking and Targeted Action

•Identify Drop-off Points

•User Session Time on various Page Views

Session Tracking

Prediction

Analysis

•Forecast your users’ next moves and find out the propensity of churn and conversions

•Influence their next moves with personalized Push and Email campaigns


Behavioural segmentation

Behavioural Segmentation

e.g. - “Users of Age

25 from New Jersey

who started the App

today but did not

make a purchase”

Advanced Segmentation

based on Multiple Events

and User Properties


Event based achievements

Event Based Achievements

Reads multiple

books

Bookworm

Owns many

books

Events

Bibliophile

Lends multiple

books

Librarian

Create achievements based on certain events to increase user recognition and easy engagement

Assign badges as soon as users do those events

Get to be creative in the badge design and names


Session event tracking

Session Event Tracking

APP SESSION

DROP-OFF

POINTS

EXIT

POINT

ENTRY

POINT

Send

Send RECOMMENDATIONS

Send

information

on DEALS

information

on OFFERS

Engaging the user during these in-

session drop off points based on

real-time analytics (Enhancing in-

app Personalization)

Engaging the user at

the exit point based

on his current session

activity

Engaging the user at the

entry point (can be

based on past session)


Campaigns

Campaigns

Type of Campaign

Target Audience

 Run Ad Campaigns

Date Range to run Campaign

 Set Real time In-App triggers to

boost Conversion

Campaign Trigger (Event)

 Run Retention Campaigns

Message/Push Layout

To run chain

campaigns

 Schedule highly targeted Push

Notifications

Frequency of Occurrence

 Run Chain Campaigns to

progressively bring Users down

the Sales Funnel

CTAs

 Another Event

 A/B Test

 Custom Code

 URL

Action Paths


Dashboard

Dashboard

• Comprehensive Dashboard

• Customizable

• Daily Metrics Mails

• Deep dive based on interest


Omni channel dashboard

Omni-Channel Dashboard

• Real-time App

Installs

• Current Active

Users

• Average Session

Time

• Total current

events


Web push notifications

Web Push Notifications

 Ability to Add Channels: The greatest thing about triggering the opt-in box to the user to click on allow or

block is that you can enable them to choose the channels they would like to subscribe to instead of opting

for all the notifications.

 User Segmentation: In addition to enabling the users to choose channels, you can also segment them

according to their demographics, behavior, activities, device type, etc. This further enhances your targeting

and increases the conversion of your push messages up to 75%.

 Push Automation: It is difficult to send out web push manually every time your user does any desired event.

With the ability of marketing automation tools, you can create events that you consider are important and

you may go ahead and create campaigns based on those events.


Unified notifications

Unified Notifications

• Target customers based on User Behavior, Events & Properties,

Offline Data

• Rich Notifications

• Classification of users – Predictive

• Schedule

• Campaign Based

• Personalized

• A/B Test

• Geo Target/ Geo Fencing

• Configure Badge & Sound


Push geo targeting campaign management

Push Geo-Targeting Campaign Management

Push Campaign for Geo Targeting

 Interactive map for selecting the

users in a particular location

 Select Country, State, City to send

targeted push

 Getting Geo location of various

users and then segmenting them

to send targeted Push messages

 Campaigns can be built for

automated targeting to the users

on the specific geo locations


Push geo fencing campaign management

Push Geo-Fencing Campaign Management

Push Campaign for Geo Fencing

 Interactive map to select the

multiple Geo Fences

 A fence can be as small as 50

meters (Close to SBI Banks or

ATMs)

 Users can be targeted based on

following cases

Entering the fenced area

Exiting the fenced area

Dwelling inside the

fenced area


Define multi level segmentation

Define – Multi-level Segmentation


Insights active users dau wau mau set goals

Insights – Active Users (DAU, WAU, MAU)

Set Goals – Get trigger mail


Insights funnel analysis

Insights - Funnel Analysis

 Create user flows - track drop off

points & Target

 Get accurate analysis of the screens

where users mostly lose interest

 Create specific campaigns to target

them to move them further into

the funnel for increased

conversions


Insights cohort analytics retention marketing

Insights - Cohort Analytics & Retention

Marketing

 Track returning users with smart cohort analytics

 Analyze the days having majority of non-returning users

 Monitor the activities accordingly

 Plan personalized campaigns to bring them before they churn


Insights avg session

Insights – Avg. Session


Insights installs un installs

Insights – Installs & Un-Installs


Campaign push inapp survey social post email

Campaign – Push, InApp, Survey, Social Post, Email,

Virality, Lead Generation


Campaign push

Campaign - Push

 Event based rich push notifications

(include HTML, images, sound and

badges, videos)

 Geo-target people with location based

push notifications

 Create unlimited geo-fences across

the world and run campaigns on

people entering, exiting or dwelling

for sometime in the fence

 Run experiments on your push

notifications with A/B/n testing to try

out different copies, CTAs and

graphics to see which one works best


In app referrals

In-app referrals

 Implement growth hack in-app referral campaigns without any coding effort

 Choose among multiple sharing platforms

 Target users based on different segments to boost user acquisition



Effectiveness compare campaigns

Effectiveness – Compare Campaigns


Predictive analytics

Predictive Analytics

Supports Classification, Regression, Anomaly Detection, Clustering

Features

Increase Conversion, reduce

Churn

Define your Churn/Convert

condition

Bucket your customers into High,

Medium or Low likelihood of

Churn/Conversion

Know your bucketed customer’s

related activities

Know your bucketed customer’s

related user attributes

Take preventive action on

bucketed segments to reduce

churn or increase conversion

Identify Problem Areas

Retain customer loyalty

Predict

Analyze

Target

Define your

Churn/Convert

condition

Get the user’s

likelihood of Churn

or Convert

Know the reason of

Churn or Conversion

by looking at similar

customer’s related

activities

Know the type of

customers who are

churning or converting

by looking at similar

customer’s attributes

Target the segments

by taking appropriate

actions

Send Push

notifications, In-App

Campaign or take

other actions to

reduce churn or

increase conversion



Remarketing facebook

Remarketing - Facebook

Added to custom

list based on in-

app actions

User interacts with

your app/web

Sees Remarketing ad on

Facebook offering benefits and

suggestions

User leaves

Completes the

activities or takes

further actions

Banner prompts

that user to return

to your app/web