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The Journey to the Cloud - Delivering IT Infrastructure as a Shared Service. Neil Shaw – EMCC Solution Principal. 11 th November 2010. Agenda. What is cloud computing? Why cloud? What is IT Infrastructure as a Service? Inhibitors / challenges to cloud adoption Building the cloud

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the journey to the cloud delivering it infrastructure as a shared service

The Journey to the Cloud - Delivering IT Infrastructure as a Shared Service

Neil Shaw – EMCC Solution Principal

11th November 2010

agenda
Agenda
  • What is cloud computing?
  • Why cloud?
  • What is IT Infrastructure as a Service?
  • Inhibitors / challenges to cloud adoption
  • Building the cloud
  • A success story
  • Wrap-up
what is cloud computing
What is Cloud computing?

Cloud computing is a paradigm of computing in which dynamically

scalable and often virtualizedresources are provided as a service

1

2

3

1

2

3

Leverages ultra-high-scale distributed computing technologies pioneered by consumer Web firms

  • “Resources” can include
    • Compute infrastructure (servers, storage, NW capacity)
    • Development platforms
    • Finished SW functionality
    • Business operations
  • Underlying technologies and operations abstracted from “user” (can incl. AD teams, employees, customers, etc.)
  • Users typically billed or charged back on simple pay-per-use basis (as variable opex)

External or internal?

  • Public clouds delivered over Internet
  • Private clouds subsist in enterprise’s own data centers or via dedicated third-party hosting
  • Hybrid clouds seamlessly connect (“federate”) public and private
there are four levels of cloud computing
There are four levels of Cloud computing

Business

Processes

Capabilities

End-points (SW & devices)

Connected end-user devices

Multi-tenant applications

“Rich” integration platform

Business APIs

“Foundational” integration platform

Dynamic fault tolerance

Dynamic deployment/scaling

Authentication, billing

“Basic” integration platform

Runtime frameworks / IDE

Middleware

Multi-tenant database

IT infrastructure software

Virtualization software

Virtualized OS

Grid based infrastructure mgmt

Network APIs

IT hardware, facilities

Scalable compute

Scalable storage

Network security

Network

Virtual Datacenter

Elements

Typical customers

Example vendors

4

  • Enterprises requiring payment solutions, e.g., credit card processing from First Data

BaaS

3

  • SMEs and consumers who benefit from vendors scale, e.g., Consumer example: Gmail
  • Device makers connecting handhelds to the cloud, e.g., Unisys Virtual Office as a Service, Microsoft/CHT collaboration

SaaS

2

PaaS

  • Tier 2 system integrators who do not have own platform offering
  • Software development organizations

1

IaaS

  • Broad customer base from enterprises to SMEs to individual consumers
  • IaaS can be implemented as
    • Private Cloud: infrastructure owned/operated by Cloud-user
    • Public Cloud: infrastructure owned/operated by a third-party, e.g., Amazon EC2/S3, Rackspace Cloud
    • Hybrid Cloud: infrastructure split between Cloud-user, third party ownership

Cloud or Provider or In-house I/S

why cloud
Why Cloud?
  • Operational efficiencies (headcount reduction)
  • Consolidation of toolsets, infrastructure (maintenance)
  • Improve data centre efficiency (power, cooling, infrastructure utilisation)
  • Reduce on-going IT service delivery costs

Reduce cost

Increase business agility

  • Scale up and out platform
  • Standard modular building blocks
  • Accelerate application deployment

CxO

  • Operational management
  • Improve GRC
  • Easier to secure critical information

Regain control

what is it infrastructure as a service
What is IT infrastructure as a service?

Business

User Self Service Portal

Standard infrastructure service offering

Service Catalogue

vAPPs

Pay per use

Chargeback

Self service provisioning

Shared pools of Infrastructure resources

  • Organisational alignment
  • Governance model
  • Automated processes
  • Security
  • Disaster Recovery

Operational Model

cloud changes everything
Cloud changes everything

Our mission critical services now run in this single block of virtual infrastructure.

We’re taking advantage of the highest levels of resilience available...

inhibitors challenges to cloud adoption
Inhibitors / Challenges to Cloud Adoption
  • Organisation
    • Step change is required in the way clients will operate IT as a service
  • Culture
    • Move from technical to service focused culture
  • Policy & Process
    • Service design
    • Chargeback & Billing
    • Configuration and Knowledge Mgmt
    • Governance Risk and Compliance (GRC)
  • Infrastructure & Toolsets
    • Multi-tenancy
    • Security
    • Network
    • Maturity of orchestration and automation
  • People
    • Combined network, storage and server technical skills
cloud service model
Cloud Service Model
  • Standardised Service Portfolio
    • Create building blocks of storage, protect, network and compute services
  • Pay per Use (PPU) chargeback
  • IT Service Mapping & Alignment
  • Self-service provisioning portal
  • Service Governance Model

User Self Service Portal

Service

Model

Service Catalogue

Standard infrastructure service offering

Business

Pay per use

vAPPs

Chargeback

Self service provisioning

Shared pools of Infrastructure resources

  • Organisational alignment
  • Governance model
  • Automated processes
  • Security
  • Disaster Recovery

Operational Model

cloud infrastructure model
Cloud Infrastructure Model
  • Virtualised infrastructure
  • Standardised and integrated hardware
  • Automated disaster recovery
  • Converged networks
  • Infrastructure resource pools aligned to service offerings
  • Trusted platform

User Self Service Portal

Service Catalogue

Standard infrastructure service offering

Business

Pay per use

vAPPs

Chargeback

Infrastructure

Model

Shared pools of Infrastructure resources

  • Organisational alignment
  • Governance model
  • Automated processes
  • Security
  • Disaster Recovery

Operational Model

cloud operational model
Cloud Operational Model
  • Performance Dashboard
  • Orchestrated service lifecycle management
  • Automated provisioning based on templates
  • Realigned organisation
  • Skills transformation
  • Unified resource management
  • Unified management dashboard
  • Revised security policies

User Self Service Portal

Service Catalogue

Standard infrastructure service offering

Business

Pay per use

vAPPs

Chargeback

Self service provisioning

Shared pools of Infrastructure resources

Operational

Model

  • Organisational alignment
  • Governance model
  • Automated processes
  • Security
  • Disaster Recovery

Operational Model

where do you start
Where do you start?

Understand Current State

Validate costs

Understand application portfolio

Infrastructure assessment

Define Future State

Define high-level cloud service model

Cloud service offerings

Architecture

Sourcing and operational model

Select applications based on priority, upgrade cycle, suitability and infrastructure age

Create business and benefits case

Create Transformational Roadmap

3 phase journey to the private cloud
3-Phase Journey to the Private Cloud

IT ProductionLower Costs

  • Business ProductionImprove Quality of Service

IT-as-a-ServiceImproveAgility

85%

95%

%

Virtualised

Consolidationand Virtualisation

Accelerating savings

50%

30%

Virtualise production

applications

15%

EMC: 2004-08

EMC: 2009-10

EMC: 2010-2012

“EMC’s journey from 2004–09 has resulted in an estimated savings of $104.5M”

phase one focus 2004 2008
Phase One Focus: 2004–2008

BENEFITS REALIZED

Virtualize new, dedicated application environments

$12M

  • Move from many dedicated physical servers to small number of virtual systems
  • Avoid purchase of 640 new servers

Power and space savings

$74M

Replace EOSL systems with shared, virtualized servers

Data center equipment savings

230 TB

  • Replace EOSL hardware enabling decommission of 424 physical servers.
  • Replace with 62 virtualized servers

Storage managed by each FTE

34%

Storage optimization for virtualized environments

Increase in energy efficiency

  • Establish five-tiered storage infrastructure
  • Implement EMC software to increase tiering efficiencies, (e.g., email archiving, acceleration of disk-based backup)

60M

Pounds of CO2 reduced

Data center efficiency

  • Increase space and energy efficiencies and operational effectiveness.
phase two focus 2009 2010
Phase Two Focus: 2009–2010

Server hyper-consolidation tactics

All new applications on virtual machines and consolidated shared application platforms

  • Designed to achieve 40:1 consolidation ratios and optimal CPU utilization
  • Project to avoid purchase of 750 servers over 5 years

Sweep-the-floor initiative

  • Migrate applications currently running on 1,600 servers to 1,600 VMs running on 40 servers
  • Enable hosting of new applications on demand, providing faster service when users need infrastructure
phase two focus 2009 20101
Phase Two Focus: 2009–2010

Storage and desktop optimization

BENEFITS REALIZED

Storage optimization

$18M*

OpEx savings

  • Continuous improvement in levels of storage consolidation
  • Adoption of FAST and Enterprise Flash drives
  • Continued migration of tape to disk enabling decommission of majority of tape libraries
  • Data deduplication increases efficiency of backup to disk

$19M*

Data center equipment savings

60%

Increase in remote backup/recovery success

  • Desktop virtualization

290 TB

Storage managed by each FTE

  • VDI pilot with 600 users worldwide using virtualized desktops
  • Goal of 100% virtualized desktops by 2012

30M

Pounds of CO2 reduced

wrap up
Wrap-Up
  • Cloud is a disruptive model that will fundamentally change the way IT is built, operated and consumed
  • EMC technologies and services can accelerate and de-risk the journey
  • But, a transformational approach is needed to deliver the cloud vision
  • How do you build momentum for change?
    • Business case for transformation