Create Technological Advantages. Chapter 11. Doing Business Online. For this chapter, students may be assigned to research league or team websites of their choosing.
Stage 1: Need Recognition: Provide product-related appetizers such as sales items, hot products, or product recommendation.
www.MLB.com prominently features product specials on the league homepage.
Stage 2: Information Search: provide its own product search function.
--The product search function is easy to find at top of the www.nflshop.com page.
Stage 3: Information Evaluation:
--Provide help or info to assist customers in evaluating alternatives.
--Provide links to locations that have endorsements from other customers.
Limited product info & no endorsements on the ECHL website.
--Have pictures that demonstrate true colors of the merchandise.
The pictures online do not look like actual pictures of the product. Enlarged pictures do not provide enough detail.
--Have a mechanism for customers to track their orders.
The www.shopnhl.com website for each team provides clear directions on how to track customer orders.
--Provide online support or other means of communication
The www.fwcatsstore.com shop only provides an email submission (with no direct email & no phone number). No information is provided about other retail outlets. If they don’t exist, then online store should promote “only available online.”
--Provide money back guarantee (stage 4, but also influences stage 5)
The return policy is restricted, placing a significant burden on the customer (tags attached, correct packaging, customer pays shipping; receipt copy). Confirmed customer purchase info should be part of database info.
How does a manager’s personal innovativeness influence the organization’s technology adoption?
How will this influence marketing and sales in the future?Technology Adoption
Click on the pic to read more about HP’s new memory chip.
Radical innovations are based on scientific principles that are manifestly different from existing technologies.
Design innovation is rearranging or reconfiguring the layout or relationships between components within the same technological platform.
Give an example of a consumer product that represents each type of innovation.
Which of these innovations is easier/harder for consumers to understand and find useful?
Read this page about Intel’s Place Lab: http://www.intel.com/research/exploratory/location.htm
What kind of innovation is described?
How might this influence sales & marketing for sports & other organizations?Technology Acceptance