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Generali 3 - PowerPoint PPT Presentation


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This is my presentation to the Generali Communications Council in Bordeaux Sept. 19, 2015

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Generali 3


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    Presentation Transcript
    the lethal concept

    The Lethal Concept

    Being generous to customers is

    lethal to competitors. It lowers

    marketing costs, increases profits &

    creates user-champions.

    lethal generosity

    Lethal Generosity

    Technology scales kindness, reduces

    marketing costs and raises profits.

    Sacrifices may cost you something

    today, only to provide greater ROI

    tomorrow.

    millennial customers

    MILLENNIAL CUSTOMERS

     Experience matters most

     Influenced by friends not brands

     Driving customer trends

     Will dominate for 50 years

    millennial employees

    MILLENNIAL EMPLOYEES

     Like solvable problems

     Collaborate, don’t compete

     Nodes on a network

     Motivated by causes

    united software

    UNITED SOFTWARE

    • ‘Trust me 1st’

    • Facebook challenge

    • Culture change

    • New clients

    contextual business

    CONTEXTUAL

    BUSINESS

    rapid change

    RAPID CHANGE

     Software beating bricks

     Loyalty is changing

     Power shifting to buyer

    pinpoint communications

    PINPOINT

    COMMUNICATIONS

    marketing converges

    MARKETING CONVERGES

     PR, ads, etc. lines blurring

     Story-telling

     Niche communities

     Social media shifts conversation

     New mobile mindset

    the new pr

    THE NEW PR

     Everyone’s an influencer

     Every company’s a media company

     Data-driven

    contextual billboards contextual billboards

    CONTEXTUAL BILLBOARDS

    CONTEXTUAL BILLBOARDS

    thai insurance thai insurance

    THAI INSURANCE

    THAI INSURANCE

    get social w customers

    GET SOCIAL W/CUSTOMERS

     Agent is partner: User is the customer

     Simplify everything

     Use social/mobile for Inbound

     Start a ‘live healthy’ community or Group

     Use VinTank listening strategy

     Simplify forms/explanations

     % of premiums to designated causes

    a few ideas

    A FEW IDEAS

     Champion customers not agents

     Start Generali Facebook Group

     Start a ‘Live Healthy’ Community

     Communicate directly to Millennials

     Use Sharing before competitor does

    shel israel writer speaker nice guy shelisrael

    Shel Israel

    Writer. Speaker. Nice Guy.

    shelisrael.com

    shelisrael1@gmail.com