The Lethal Concept Being generous to customers is lethal to competitors. It lowers marketing costs, increases profits & creates user-champions.
Lethal Generosity Technology scales kindness, reduces marketing costs and raises profits. Sacrifices may cost you something today, only to provide greater ROI tomorrow.
MILLENNIAL CUSTOMERS Experience matters most Influenced by friends not brands Driving customer trends Will dominate for 50 years
MILLENNIAL EMPLOYEES Like solvable problems Collaborate, don’t compete Nodes on a network Motivated by causes
UNITED SOFTWARE • ‘Trust me 1st’ • Facebook challenge • Culture change • New clients
RAPID CHANGE Software beating bricks Loyalty is changing Power shifting to buyer
MARKETING CONVERGES PR, ads, etc. lines blurring Story-telling Niche communities Social media shifts conversation New mobile mindset
THE NEW PR Everyone’s an influencer Every company’s a media company Data-driven
CONTEXTUAL BILLBOARDS CONTEXTUAL BILLBOARDS
THAI INSURANCE THAI INSURANCE
GET SOCIAL W/CUSTOMERS Agent is partner: User is the customer Simplify everything Use social/mobile for Inbound Start a ‘live healthy’ community or Group Use VinTank listening strategy Simplify forms/explanations % of premiums to designated causes
A FEW IDEAS Champion customers not agents Start Generali Facebook Group Start a ‘Live Healthy’ Community Communicate directly to Millennials Use Sharing before competitor does
Shel Israel Writer. Speaker. Nice Guy. shelisrael.com email@example.com