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HEPTech Workshop on Marketing of Science and Technologies 24 September, Plovdiv

HEPTech Workshop on Marketing of Science and Technologies 24 September, Plovdiv. Key Issues Bojil Dobrev , Sofia Univesity. What is the aim of Marketing of Science and Technologies?. To raise awareness To establish links between academia and industry

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HEPTech Workshop on Marketing of Science and Technologies 24 September, Plovdiv

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  1. HEPTech Workshop on Marketing of Science and Technologies 24 September, Plovdiv Key Issues BojilDobrev, Sofia Univesity

  2. What is the aim of Marketing of Science and Technologies? • To raise awareness • To establish links between academia and industry • To establish collaboration in research • To find opportunities for funding of research • To sell technologies and to earn money

  3. . What is the target group? • Industry • Research institutions • Local government /Public Administration • City infrastructure • Citizens

  4. What should be promoted? • Prototypes • Technologies • Patents • Licenses • Research capacity • Research infrastructure

  5. What we expect? • To sell licenses • To sell products/ technologies • To sell brains • To provide infrastructure • To do collaborative and contract research

  6. Should researchers be seen as : • Suppliers to the industry • Customers of the industry • Drivers of the industry

  7. The most used marketing tools are : ( based on the HEPTech Survey, 2013 ) • On line marketing ( web based ) • AIMEs • Direct marketing • Promotional materials and publications • Fairs and other events

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