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Boosting Science and Technology Marketing Strategies for Innovation

Join us at the HEPTech Workshop to explore key issues in marketing science and technologies aimed at raising awareness, bridging academia-industry links, fostering research collaboration, and finding funding opportunities. Discover how to promote prototypes, technologies, and research capacity to industry, research institutions, and local government. Explore the potential of selling licenses, products, and technologies while providing collaborative research opportunities.

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Boosting Science and Technology Marketing Strategies for Innovation

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  1. HEPTech Workshop on Marketing of Science and Technologies 24 September, Plovdiv Key Issues BojilDobrev, Sofia Univesity

  2. What is the aim of Marketing of Science and Technologies? • To raise awareness • To establish links between academia and industry • To establish collaboration in research • To find opportunities for funding of research • To sell technologies and to earn money

  3. . What is the target group? • Industry • Research institutions • Local government /Public Administration • City infrastructure • Citizens

  4. What should be promoted? • Prototypes • Technologies • Patents • Licenses • Research capacity • Research infrastructure

  5. What we expect? • To sell licenses • To sell products/ technologies • To sell brains • To provide infrastructure • To do collaborative and contract research

  6. Should researchers be seen as : • Suppliers to the industry • Customers of the industry • Drivers of the industry

  7. The most used marketing tools are : ( based on the HEPTech Survey, 2013 ) • On line marketing ( web based ) • AIMEs • Direct marketing • Promotional materials and publications • Fairs and other events

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