Strategic planning and marketing . Strategic planning. The process of developing and maintaining a strategic fit between the organization`s goals and capabilities and its changing marketing opportunities. Steps in strategic planning. Defining the company mission.
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The process of developing and maintaining a strategic fit between the organization`s goals and capabilities and its changing marketing opportunities.
Defining the company mission
Setting company objectives and goals
Designing the business portfolio
Planning, marketing and other functional strategies
Business unit, Market and product level
Business mission statement
Situation or SWOT analysis
Target market strategy
Marketing mix- P`s
Implementation evaluation control
it is a set of unique features of a company and its products that are perceived by target market as significant and superior to the competition.
-----------------Market share dominance-------------------