Are You Making These Social Media Marketing Agency London Mistakes_compressed

1. Are You Making These Social Media Marketing Agency London Mistakes? Social media marketing can be an effective way to get your message out to potential clients and customers, but it’s all too easy to make mistakes and fall into ineffective habits that undercut your progress as an agency, and it’s important to keep in mind that you’re not the only one doing this! Just take a look at some of these common social media marketing agency London mistakes, and you’ll see what I mean. Not knowing your audience It's important that you know who your audience is before you start marketing your business. If you don't, then the content and strategies that you use will be ineffective. This can lead to a lot of wasted time and money on marketing campaigns. Here are some questions to ask yourself when determining who your audience is: -What age range do they belong to? -What gender are they? -How much money do they make a year? -What language do they speak? # What interests them the most about social media marketing agency London? Trying to be everywhere With so many social media marketing agency London platforms to choose from, it's tempting to try to be everywhere. But that can backfire on you in a big way. Being too active on social media can make you look like a spammer or push people away from following you. Stick with the two or three networks that are most relevant for your brand and don't feel pressured to post constantly. Not making links in your content obvious A lot of people don't realize that it's important to make links in your content obvious. Links are meant to guide your readers to other parts of your site or external sites. However, if the links aren't obvious, readers will probably just skip over them and miss out on the amazing content you've created for them. Make sure you provide visible anchor text when linking internally so that readers know where they're going and give a recognizable title when linking externally so visitors know what they're clicking on. If a link takes visitors somewhere new, use a short introductory sentence before the link to explain what they'll find there.

2. No clear CTA Don't make these social media marketing agencies London mistakes. Here's how to avoid them: 1) Don't forget your customer. 2) Don't measure performance with vanity metrics. 3) Don't be fooled by the fast follower. 4) Don't overlook the power of email marketing. 5) Don't forget about mobile marketing. 6) Don't be afraid to experiment and innovate! 7) And don’t forget to share your knowledge with others! Being pushy with social media ads You may be tempted to use pushy tactics on your social media ads and that's okay. You just have to make sure you know the long-term impact of these tactics. For example, if you're running a campaign for an expensive product, like a car, it might be best to send out a few gentle reminders about your product. However, if you're advertising something like soap, sending out pushy messages is only going to turn people off. Try being more honest with your messaging and always ask yourself would I buy this? before sending anything out.