Television Today. Television is an industry: driven by commercial motives, technological change and customer -- or viewer – satisfaction regulated and scrutinized by the government licensed to serve the public interest. Television Today. Broadcasting is:
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Television is an industry:
driven by commercial motives,technological change and customer -- or viewer – satisfaction
regulated and scrutinized by the government
licensed to serve the public interest
transmitting sound and pictures by means of radio waves through space for reception by the general public.
transmitting sound and pictures through a coaxial cable for reception by an audience that pays for the service.
transmitting broadcast and cable programming by satellite to a receiver attached to the home of the subscriber
These differences affect:
There are approximately 1,600 television stations in the United States today. 77 percent are commercial stations, 23 percent are public television stations. All but 400 of the commercial stations are affiliated with a Big Four network.
There are seven broadcast networks – ABC, CBS, NBC, Fox, CW, PBS and Pax-TV.
There are between 40-50 cable networks in operation.
There are hundred of satellite channels.
American viewing habits are changing.
Time Spent Using Consumer Media
Hours per person per year
Network Indies Basic Premium Internet
1995 865 179 447 89 5
1998 710 174 566 101 61
2001 806 61 639 137 149
Broadcast Television Stations
VHF – very high frequency, channels 2-13, broadcast range of 65 miles
UHF – ultra high frequency, channels 14-69, broadcast range of 30-40 miles
LPTV – low power, operate with reduced coverage, broadcast range of 12-15 miles
All broadcast stations are licensed by the Federal Communications Commission.
Commercial stations are generally set up and run the same way, no matter their size or ownership.
Commercial television stations may be:
In 1996, the top 25 station groups owned 24.6 percent of the nation’s 1,600 television stations. In 2006, nearly half of all television stations are members of a group.
FCC Ownership Rules
Network affiliates have officially complained to the FCC regarding the following issues:
Independent stations air programming that is either locally produced or purchased through program syndicators or other distributors.