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07/2006 PowerPoint Presentation
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07/2006

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07/2006

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  1. 07/2006

  2. Alexis Lichine • Alexis Lichine was a man of great enterprise • He founded his wine company in 1955 • Wrote many books and became known as the « Pope of wine » Today Alexis Lichine wines are marketed by GCF A brand with a great future

  3. Alexis Lichine 2005 – 2006 : + 60 % 3.4% 32.8% 34,4 % 29,4%

  4. Alexis Lichine • A choice of Bordeaux generics • A selection of exclusive chateaux • Access to Grand Crus Classe • Varietals in impressive packaging • Table wines to complete the range • In 2006 Sparkling wines and Bag in Box

  5. Alexis Lichine Bordeaux

  6. Alexis Lichine Chateaux

  7. Alexis Lichine Grand Cru Classé

  8. Alexis Lichine Cépages

  9. Alexis Lichine Vin de table Cuvée Alexis Lichine

  10. Alexis Lichine Sparkling

  11. Alexis LichineSELLING POINTS • Alexis Lichine & Co has over 50 years of history • Originating from the village of Margaux • A personalised bottle for varietals • A comprehensive range of French wines • A name known throughout the world

  12. Alexis LichineWHY FRENCH ? • France has a great reputation • Alexis Lichine is associated with France & Bordeaux • Wines with true authenticity • Competitive pricing • Excellent & consistent quality

  13. Alexis LichineSELLING AIDS • Gift packs • Posters • Tent cards • Corkscrews • POS material

  14. Alexis LichinePRICE POINTS • Over 40% of all wine sold is French • 80% is sold at less than 1000 Rupees • Introductory gift launch • Normal price • Future promotional activity will be at the end of the year.

  15. Alexis LichineRETAIL ACTIVITY • Listing fees • Gondola displays • Block displays • Posters • Shelf talkers

  16. Alexis LichineON TRADE ACTIVITY • Tent cards • Quarter bottles 187ml • Wine lists • Corkscrews • Posters

  17. Alexis LichineQ & A SESSION • Do you like Alexis Lichine • What are the best products in the range ? • Where do you see Alexis Lichine best sold? • What extra POS support do you require? • Do you like wine? Alexis Lichine is a name to remember