your software is talking are you listening national postal forum march 17 20 2013 n.
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Your Software is Talking Are you Listening? National Postal Forum March 17 - 20, 2013. Chris Lien , VP Software Marketing, Bell and Howell Angela Lawson , Manager, Address Technology, USPS ®. Software Plays a Vital Role. Address Quality

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your software is talking are you listening national postal forum march 17 20 2013

Your Software is TalkingAre you Listening?National Postal ForumMarch 17 - 20, 2013

Chris Lien, VP Software Marketing, Bell and Howell

Angela Lawson, Manager, Address Technology, USPS®

software plays a vital role
Software Plays a Vital Role
  • Address Quality
    • CASS Certified™ software provides a complete and correct address
    • NCOALink® provides a current address
  • Mail Preparation (Presorting)
    • PAVE™ certified software sorts the addresses, prepares containers, and generates postage
  • Intelligent Mail® barcodes
    • Piece and container barcodes
    • PostalOne!® electronic postage payment
address quality
Address Quality
  • Complete the address
    • Leverage software and data to provide the missing information
      • ZIP + 4®, street name, directional, city, state
  • Correct the address
    • Verifies address is deliverable
    • Corrects misspellings
    • Provides approved abbreviations (Publication 28)
    • Ensures the city, state, and ZIP Code™ are correct
  • Keep the address current
    • Person, family, or business moved
    • Municipality introduced changes
    • Ongoing process
    • Improves merge/purge results
address quality foundation
Address QualityFoundation

TM

ACS

ANKLink®

NCOALink®

SuiteLink®

DPV®

LACSLink®

TM

CASS Certified Software

Update

Validate

Standardize

cass product
CASS™ Product
  • USPS® certified benchmark
  • Sets minimum performance standards for commercial ZIP + 4® address matching software
  • Developers must pass USPS test for CASS certification
  • Address matching software attempts to matchaddresses against range-based records onUSPS ZIP + 4 file
  • Pre-Mailing process
cass product return codes
CASS™ Product Return Codes
  • CASS Certified™ software products return codes indicating address assignment
cass product return codes1
CASS™ Product Return Codes
  • CASS Certified™ software products return codes indicating address assignment
slide8
DPV®

100 MAIN ST

ANYTOWN TN 38138-6038 Confirmed

104 MAIN ST

ANYTOWN TN 38138-6038 Not Confirmed

Extension of CASS Certified™ Address Matching software

Available through software vendors

Enables ZIP + 4® Coding & identifies potentially undeliverable addresses

DPV® - Extra step to attempt validation of each specific address in the file

Pre-Mailing process

lacs link
LACSLink®
  • LACSLink is a process that converts addresses that are changed by local governments
    • Rural route to street style conversion
    • Renumbering changes
    • Street name changes

Old Style New Style

RR5 Box 234 5471 Apple Drive

471 Main St 1471 Main St

987 Edgewater Dr 987 Waterways Blvd

Delivery point remains the same and the residents have not moved, but the address has been changed.

slide14

SuiteLink®

  • Improves address assignments to business addresses by adding known secondary (suite) numbers
  • Provided a business name and an associated ZIP + 4® coded address matches to a high-rise default, the SuiteLink process will return the appropriate suite number when available
ncoa link
NCOALink®
  • USPS® licensed product using address change information when individuals or businesses inform the USPS of their move
  • Provides electronic Change-of-Address information
  • Average correction rate (with new address) – 3.21%
  • Three different license types
  • Variable costs
  • Pre-Mailing process
slide19
ACS™
      • Traditional ACS™, OneCode ACS® or Full Service ACS
  • Provides electronic Change of Address notices for undeliverable mailpieces
  • Mailers apply a participant code and an optional keyline OR Intelligent Mail® barcode to mailpiece
  • Requires an ancillary service endorsement
  • Can reduce costs associated with manual returns and manual keying of data
  • Centralized fulfillment option (SingleSource)
  • Post-Mailing process
leveraging return codes
Leveraging Return Codes
  • Filtered expressions can be built to trigger additional processing based on certain conditions
  • DPVFN codes of A1, M1, M3, P1, and P3 may be sent to advanced address correction services
    • AEC and AEC II®
    • Industry provided Address Resolution Services
slide22

2. Code address via

CASSTM ZIP + 4®

address matching software

with DPV® and LACSLink®

Did the address

ZIP + 4®

Match or DPV®

confirm?

Y/N

Did the address ZIP + 4match or DPV Confirm?

NO

Send bad

addresses

to AEC

Build mailing list

1. Build mailing list

1

2

Code address via CASSTM ZIP + 4® address matching software with DPV® and LACSLink® and Suite Link®

4

3

5

NO

Send badaddressesto AEC

Bad addressfixed/ZIP + 4 coded?

NO

YES

YES

7

Update movers (NCOALink®)(pre mailing update)

6

Suppress badaddresses frommailing list

Apply ACSTM participant code to mail piece (post mailing update)

8

Mail

9

Update address list withnew ACS information

10

slide23

NO

Did the address ZIP + 4match or DPV Confirm?

Bad address

fixed / ZIP + 4®

coded?

Y-N

Suppress bad

addresses from

mailing list

NO

Send bad

addresses

to AEC

Build mailing list

1

2

Code address via CASSTM ZIP + 4® address matching software with DPV® and LACSLink® and Suite Link®

4

3

5

NO

Send badaddressesto AEC

Bad addressfixed/ZIP + 4 coded?

NO

YES

YES

7

Update movers (NCOALink®)(pre mailing update)

6

Suppress badaddresses frommailing list

Apply ACSTM participant code to mail piece (post mailing update)

8

Mail

9

Update address list withnew ACS information

10

slide24

)

Update movers (NCOA

®

LINK

(pre-mailing update)

!

For crying out loud!

Did the address

ZIP + 4®

Match or DPV®

confirm?

Y/N

Mail

Did the address ZIP + 4match or DPV Confirm?

Apply ACS™participant code

to mailpiece (post mailing update)

Then update that address list with new

ACS™ information…do NOT forget !!

Build mailing list

1

2

Code address via CASSTM ZIP + 4® address matching software with DPV® and LACSLink® and Suite Link®

4

3

5

NO

Send badaddressesto AEC

Bad addressfixed/ZIP + 4 coded?

NO

YES

YES

7

Update movers (NCOALink®)(pre mailing update)

if “Yes”

6

Suppress badaddresses frommailing list

Apply ACSTM participant code to mail piece (post mailing update)

8

Mail

9

Update address list withnew ACS information

10

slide25

JOB WELL DONE!

Build mailing list

1

2

Code address via CASSTM ZIP + 4® address matching software with DPV® and LACSLink® and Suite Link®

4

3

5

Did the address ZIP + 4match or DPV Confirm?

NO

Send badaddressesto AEC

Bad addressfixed/ZIP + 4 coded?

NO

YES

YES

7

Update movers (NCOALink®)(pre mailing update)

6

Suppress badaddresses frommailing list

Apply ACSTM participant code to mail piece (post mailing update)

8

Mail

9

Update address list withnew ACS information

10

aec aec ii
AEC & AEC II®
  • USPS® provided service for all customers
  • Resolves physical address deficiencies
  • Sent to the USPS on electronic media
  • AEC Cost - $20.00 per thousand
    • Average correction rate - 28%
  • AEC II Cost - $0.30 per record
    • Average: 88% resolution rate
    • Average: 60% correction rate
  • Pre-Mailing process
slide27

Three Questions

1: The 3C approach to address quality is to ensure complete, correct, and current addresses.

True – The 3C approach reduces undeliverable mail and ensures timely and predictable delivery.

2: All commercial mailing software products return the same type of return codes.

False – The return codes can vary. Check with your current provider to understand their approach.

3: Return codes can be leveraged as part of a filter process for determining rate and sortation eligibility.

True – Decision trees can be built to leverage USPS® and industry provided advanced correction services.

for more information
For More Information

www.usps.com/ncsc

ribbs.usps.gov

Customer Support

1-800-238-3150

slide29

Speaker Schedule

Sunday

What You Need to Know about Unique Address Types / Non-Physical Address

Jim Wilson/Adam Collinson/Michael Tate – Period 1, 12 – 1 pm

GSA and Addressing (Rules & Recommendations)

Angela Lawson/Adam Collinson/Derrick Miliner– Period 4, 3:45 – 4:45 pm

Monday

Keeping it Simple: ACS Services – It’s All in the Service Type ID

Lisa West – Period 5, 10:30 – 11:45 am

Secure Destruction – Peace of Mind

Lisa West/Tom Day – Period 8, 4:30 – 5:30 pm

Tuesday

The ROI of Great Address Quality

Ed Wanta/Dr. John M. Leininger – Period 10, 9:30 – 10:45 am

Your Software is Talking, Are You Listening?

Angela Lawson/Chris Lien – Period 13, 3:15 – 4:15pm

Peer-To-Peer Roundtables

Lisa West/Angela Lawson – Period 14, 4:30 – 6:00pm