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Optimizing Healthcare Website UX | NHS Brand Explorer​

Dive deep into the NHS website's effectiveness by evaluating UX elements, such as navigation, visuals, and mobile compatibility. Discover ways to enhance user experience and engage with different audience segments.

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Optimizing Healthcare Website UX | NHS Brand Explorer​

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  1. “Welcome” statement Primary brand – NHS Search function with no explanation Primary navigation Social media and other icons too small? Intro text Five audience types colour coded – secondary navigation. Stock photos – relevant? Main product feature – too low on page? Highlights area Appearance on mobile platforms?

  2. RST PageRank 5/10 GMC PageRank 6/10 DH PageRank 7/10 NHSE PageRank 6/10 BBC PageRank 9/10 AoMRC PageRank 5/10 NICE PageRank 7/10

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