HOW TO MOTIVATE WORKERS TO GIVE

1. HOW TO MOTIVATE WORKERS TO GIVE Presented by: Terri Medina, MPA Associate Development Director Lutheran Services of Georgia August 27, 2014

2. THE OPRAH WINFREY WAY YOU GET A CAR! YOU GET A CAR! AND YOU GET A CAR!

3. STATE CHARITABLE CONTRIBUTION PROGRAM

4. SUCCESS DEPENDS ON YOU! • Lead Your Team • Pick positive and motivated team members • Establish buy-in from leadership • Educate • Teach employees about the program • Communicate info down • Motivate • Have fun with it as a team • Keep employees updated • Share successes!

5. WHAT IS YOUR GOAL? #1 reason people don’t give THEY AREN’T ASKED

6. ASK QUESTIONS OF STAFF • There are two goals of asking questions. • To find out what people are passionate about • To make sure they know you care about what they think.

7. HOW TO MOTIVATE TO GIVE • Make it personal • Educate personnel on why giving matters without pressure • Every dollar counts, show where the money goes If every state employee gave $1 per paycheck, more than $1.5 million would be raised.

8. INVOLVE PEOPLE No one wants a person to tell them what to do, instead get them involved in the planning and delivery of the program. This not only adds a person to your team, but they will become motivated and encourage others.

9. COMMUNICATE When you are anticipating change, let people know what your intentions are. Tell them the goal. Tell them the rationale. Tell them the consequences and timing of what you intend to do. Tell them the consequences and timing of doing nothing. Tell them the process by which things will happen. Tell them how to find out more information. Tell them how to make sure their comments and thoughts are to be included. Listen to what they think. Listen to what they would rather do. Listen to their aspirations. Listen to how changing things impacts them.

10. Appreciate Appreciate people’s donation in public. Even those who shun the limelight will appreciate being commended in a low key way in public.

11. REWARD This can often be a sticky situation, of course you want to reward personnel but you have to stay within the boundaries of the law and procedures.

12. KEEP IT PERSONAL Research has proven that keeping your cause on a personal level when asking for donations motivates people to dig deeper into their wallets. According to University of Warwick charity researcher Chris Olivola, showing someone a picture of a single child in need gets twice the donations than pictures of two children or showing a photo of a child along with statistics about illness or poverty. Instead of talking about milestones, goals, or how many people can be helped by your charity, narrow your narrative to one person to serve as an example

13. MAKE IT SOCIAL • Using social media platforms like Facebook, Twitter and Google Plus are not only a good way to spread the word to more people than you could alone, but it can also significantly increase the amount of fundingyou receive. • People are more likely to share links to a public cause on Facebook. Forty percent surveyed in 2012 shared such links on Facebook, with only 22 percent doing so on Twitter and Google Plus combined. • A 2012 survey by Eventbrite revealed that each time someone shares a charity event link on Facebook, that link gets an average of 14 additional clicks, resulting in an average of $4.15 of increased revenue.

14. Nothing moves a heart like a heart that has been moved. “Behind every statistic is a story, a story of life change, a story of restoration, a story of a second chance.  And your generosity is helping every person discover their own story.  Thank you for giving to help people in need. Your sacrifice is making a difference!”

15. People will give when they know their gift matters. I believe the vast majority of Americans know they ought to give. Instead of TELLING them what is right/wrong why not show them what their gifts do?  The best way to motivate people to give is to show them that their gift matters.

16. IT’S OK TO TREAT YOURSELF From fancy cars and expensive clothes to fine dining and exotic vacations, there are many ways you can spend your hard-earned dollars. And there is nothing wrong with rewarding yourself for a job well done -- but what would happen if you rewarded someone else instead?

17. IT’S BETTER TO TREAT OTHERS A recent study by Harvard Business School faculty and graduate students titled “Feeling Good about Giving: The Benefits (and Costs) of Self-Interested Charitable Behavior," explores the ways in which charitable behavior can lead to benefits for the giver. While the concept that giving to others can make you feel good about yourself is not revolutionary, there are several more subtle ways that giving your money or time for a cause can benefit your psychological, spiritual and emotional well-being.

18. Donations are tax deductible When you donate to a charitable organization or a non-profit group, the amount you donate is tax deductible. But not only is the money you give tax deductible, so are the amounts you spend on travel, parking costs and even convention and event fees that are related to the non-profit group, as long as you are not being reimbursed by the charity for these expenses.

19. Giving to charity may improve your sense of well-being The act of helping others can create an improved sense of well-being. Knowing that you sacrificed something such as time, finances or property in order to help others in need can give you a sense of purpose in life or work and inner satisfaction.

20. Supporting a cause can help keep you informed about issues of social injustice When considering donating to a charity, many people tend to research the issues connected to that organization. As a result, you become more educated about social injustices around the world. You may discover new points of view and opinions on topics about which you were previously uniformed. This knowledge may position you to help increase the awareness of social problems among those in your sphere of influence from a balanced and educated standpoint.

21. Giving to charity out of spiritual conviction can strengthen your spiritual life Selfless giving is a key component to many spiritual and religious belief systems. Recognizing that you have taken action in line with your spiritual beliefs by offering your resources to others in need can bring a sense of inner peace and contentment.

22. Get Connected With LSG! • Visit us at: www.lsga.org • Like us on Facebook: www.facebook.com/LSofGA • Follow us on Twitter: @LSofGA • Read our blog: www.lsga.org/blog • Follow us on Pinterest: www.pinterest.com/LSofGA • Subscribe: www.youtube.com/lutheranservicesofga • Connect with us on LinkedIn: search “Lutheran Services of Georgia”