peacehealth laboratories brigitte piniewski md university of mississippi liz weakley mba student n.
Download
Skip this Video
Loading SlideShow in 5 Seconds..
PeaceHealth Laboratories: Brigitte Piniewski, MD University of Mississippi, Liz Weakley, MBA Student PowerPoint Presentation
Download Presentation
PeaceHealth Laboratories: Brigitte Piniewski, MD University of Mississippi, Liz Weakley, MBA Student

Loading in 2 Seconds...

play fullscreen
1 / 37

PeaceHealth Laboratories: Brigitte Piniewski, MD University of Mississippi, Liz Weakley, MBA Student - PowerPoint PPT Presentation


  • 116 Views
  • Uploaded on

“A Connected Personal Health Sensor Economy Going Viral via Campus-led Participation Models ” 2011 Continua Singapore Summit Education Session. PeaceHealth Laboratories: Brigitte Piniewski, MD University of Mississippi, Liz Weakley, MBA Student. 2010 PwC Market Assessment.

loader
I am the owner, or an agent authorized to act on behalf of the owner, of the copyrighted work described.
capcha
Download Presentation

PowerPoint Slideshow about 'PeaceHealth Laboratories: Brigitte Piniewski, MD University of Mississippi, Liz Weakley, MBA Student' - shauna


An Image/Link below is provided (as is) to download presentation

Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author.While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server.


- - - - - - - - - - - - - - - - - - - - - - - - - - E N D - - - - - - - - - - - - - - - - - - - - - - - - - -
Presentation Transcript
peacehealth laboratories brigitte piniewski md university of mississippi liz weakley mba student

“A Connected Personal HealthSensor Economy Going Viral via Campus-led Participation Models” 2011 Continua Singapore Summit Education Session

PeaceHealth Laboratories: Brigitte Piniewski, MD

University of Mississippi, Liz Weakley, MBA Student

pwc conflicting value propositions

2010 PwC Market Assessment

PwC: Conflicting Value Propositions
  • Can you start a market with the slowest adopters?
  • New markets generally start at the periphery with less robust solutions that address important pain points

2011 Singapore Summit

liz boehm principal analyst forrester 2010 continua belfast summit
Liz Boehm, Principal Analyst, Forrester2010 Continua Belfast Summit

Key Lessons:

1) PHR adoption is much slower than expected

2) Build it to “improve your health”

and they won’t come !!

Ready to consider another path?

2011 Singapore Summit

academically adrift limited learning on college campuses by r arum and j roksa
Academically Adrift: Limited Learning on College Campuses by R. Arum and J. Roksa
  • Collegiate Learning Assessment (CLA)
  • National Survey of Student Engagement (NSSE)
  • Low quality of educational experience (29 institutions)
  • 57% suggest tuition fees far exceed the value received (Boston Magazine, September 2011)
  • 36% no significant learning in 4 years
  • Curriculum adjusted for those not suited for academic rigor
  • Grade inflation
  • Low standardized accountability

2011 Singapore Summit

slide5

The Answer: An Academic Approach

2011 Singapore Summit

the class concept
The Class Concept
  • To provide students with a practicum in leadership that will set the tone for their experience in the University of Mississippi (“Ole Miss”) MBA
  • Provide students with leadership skills needed in the increasingly complex global environment of business

2011 Singapore Summit

guiding principles
Guiding Principles
  • Focus on learning leadership theory and then applying that theory to a “real world” problem
  • Give students the knowledge resources to be successful
  • Let them apply their creativity!
  • Few constraints about who, what, when and where

2011 Singapore Summit

the problem health outcomes
The Problem – Health Outcomes
  • In consultation with PeaceHealth and Extreme Arts and Sciences, Ole Miss initiated a panel discussion with Dr. Piniewski, local physicians, hospital administrators and state legislators
  • Purpose: Charge the class to develop methods to change health outcomes via the use of mobile and internet technologies and innovative business models

2011 Singapore Summit

innovative business models
Innovative Business Models:
  • Gaming: G4H Boston
  • Alternative currencies(Arthur Brock, Meta currency Project)
  • Situational solutions(Clay Shirky 2004, http://www.shirky.com/writings/situated_software.html)
  • Campus-led sensor based economies

2011 Singapore Summit

the result
The Result

Students attacked the problem with a creative and multifarious mindset, proposing a variety of different creative, situational solutions

2011 Singapore Summit

slide11

FIT

By

Liz Weakley,

Ryan Rice,

Amber Strange,

Yankun Jia,

Brittany Faske,

John Cornelius,

Jianfeng Chen,

Christina Brower

2011 Singapore Summit

slide12
No motivation
  • Lack of information
  • Accelerometer

2011 Singapore Summit

slide14

I Want It Now!

Real Time Monitoring

“FIT Wit”

Information Sharing

slide15

What is gamification?

  • 50% of innovation will be gamified by 2015
slide16

Points

  • Leveling Up
  • Leaderboard
  • The Battle Ground
  • Reward and Badges
  • The FIT Avatar

2011 Singapore Summit

slide17

Development costs: $83,000

  • Maintenance Costs: $5,000/month
  • Ad Revenue: $2 per advertiser per 1000 views
  • Year 1: 1,986,290 users
  • Year 2 : 3,310,483 users
  • Break-even point: 4 months
  • Will exceed $1,000,000 in profit by month 14

2011 Singapore Summit

slide18

Low costs for high returns

  • Helping to give America some ”Fit Wit"
  • App gets steady users and data
  • Integration of Insulin Resistance

2011 Singapore Summit

h o m e

H.O.M.E.

Health Outreach Mobile Evaluation

2011 Singapore Summit

mobile concept
Mobile Concept

A mobile unit that comes to you!

Focus on Rural Areas

Start with Top 10 Obese Counties

Measure IR Values, BMI, Blood Pressure

Distribute informational packets

Live Cooking Demonstrations

Repeat every 3 months to monitor participants

Gamification!

2011 Singapore Summit

how are we going to do this
How are we going to do this?

Marketing

Sponsorship

Fundraising

2011 Singapore Summit

h o m e website
H.O.M.E. Website

2011 Singapore Summit

project timeline
Project Timeline

2011 Singapore Summit

improving health in the delta

Improving Health In The Delta

Jeremy Jesubatham

Bill GulledgeNancy Powers

Andrew Walker

Dana Fisher James Malfregeot

Seth HollifieldAlyssa Klein

2011 Singapore Summit

improving health in the delta1

Improving Health In The Delta

The Rise of Obesity

According to Continua Health Alliance, 1.5 billion people will be overweight by 2015

According to Dr. William Rowley, 50% of MS adults will be obese in 2015

2011 Singapore Summit

obstacles to overcome
Obstacles To Overcome

2011 Singapore Summit

Address Poverty

Provide students with equipment for success

Increase Education

Risks of unhealthy lifestyle

Provide information needed to change unhealthy lifestyle

the pitch
The Pitch

2011 Singapore Summit

Competition

  • Interschool competition
  • Weekly performance checkups
  • Goal is to lower risk of heart disease and insulin resistance
  • Multi tiered prize system
the goal
The Goal

2011 Singapore Summit

Short Term

Decrease insulin resistance level

Increased student overall physical activity

Long Term

Improve the health of total population in target counties

Form healthy habits

fundraising
Fundraising

2011 Singapore Summit

Partnerships

Partner With Mississippi Office of Healthy Schools

Robert Wood Johnson Foundation

Future Partnerships

America Diabetes Association

America Heart Association

Project relies on donations

black bear healthcare

Black BearHealthcare

By: Bousson, Jenkins, Lovitt, Morrison, Neshena, Pitts, Taggart, Williams

2011 Singapore Summit

slide33

Current Model Black Bear

Strengths

Weaknesses

2011 Singapore Summit

four phase process
Four Phase Process

2011 Singapore Summit

milestones
Milestones

2011 Singapore Summit

here s how it s done
Here’s How It’s Done

Grants

Costs

-- $50 = Accelerometer

-- $250 = Digital Scale

-- $150/yr = Blood Testing

-- $128,000 = total outlay for 5,000 policy holders

Stipends

-- 10-15% Deductibles

-- $50,000 (1,000 students)

-- $78,000 Deficit

  • $7,904,641 = Phase II Savings
  • $88,474,542 = Phase IV Savings

2011 Singapore Summit

call to action we need you
Call to Action: We Need You!!

Realistically it is still TOO HARD for any campus to actually execute these ideas

Continua needs to step up and mobilize the tech industry to collaborate effectively so students can mash up sensor economies and provide deployment to their communities as needed

2011 Singapore Summit