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Kxen InfiniteInsight ™ Express

Kxen InfiniteInsight ™ Express. Source : EON: Enhanced Online News http :// eon.businesswire.com. November 15, 2011. Group 17: Wonsuk Oh, Chi Zhang. Outline. Motivation System overview Case study (communication service provider). Why InfiniteInsight ™ Express.

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Kxen InfiniteInsight ™ Express

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  1. KxenInfiniteInsight™ Express Source: EON: Enhanced Online News http://eon.businesswire.com November 15, 2011 Group 17: Wonsuk Oh, Chi Zhang

  2. Outline • Motivation • System overview • Case study (communication service provider)

  3. Why InfiniteInsight™ Express • Business decision relies on data analysis • Big data • Software packages: OLAP, data mining • Insight gap, time gap

  4. System overview • Infiniteinsight Express = business templates Sybase Infinite insight + +

  5. Easy data analysis Graphical based interface -Time frame -Target audience -Budget -expected profits -specific constrains

  6. Easy data analysis • preprocess data set • Build predictive model • Prediction (score) • Scheduled refresh (triggered by new data)

  7. Scenario • CSP Spends over $200 to acquire a new customer. • CSP Wants • Retaining customers • Cross-selling products and services • If the customers switches other CSP, • Lose the acquisition cost • Lost the revenue

  8. Problem & Challenge • Need to determine with a certain level of probability the likelihood • If an influencer churns, • for the rest of the social circle to churn as well. • Social Network Analysis requires • Performance critical: Not only look at one customer at a time, but to analysis hundreds of behaviors events across thousands of millions of customers. • Time critical: The churn event for the rest of the social circle typically occurs within four to seven days

  9. Solution

  10. KXEN InfiniteInsight™ Interaction Social graph Call log SMS log

  11. KXEN InfiniteInsight™

  12. Relation to this course • Data mining • Data warehouse/OLAP • Big data

  13. Reference 1.http://eon.businesswire.com/news/eon/20111115005690/en/Predictive-Analytics/Data-Mining/Customer-Lifecycle-Analytics 2. http://www.kxen.com/Products/Express 3.http://www.kxen.com/assets/Documents/Resources/Documents/KXENSybase_DS_The_Power_of_Predictive_Analytics.pdf 4.http://www.kxen.com/assets/Documents/Resources/Assets/Documents/KXENSybase_WP_SNA.pdf 5. http://www.kxen.com/Industries/Financial+Services

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