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Health Media Syndication - PowerPoint PPT Presentation


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Exploring Opportunities in. Health Media Syndication. Syndication Goals. To leverage the value of high quality healthcare marketing campaigns by distributing them nationwide to non-competitive organizations. To extend marketing budgets by deploying proven campaigns at a lower cost.

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Presentation Transcript
syndication goals
Syndication Goals
  • To leverage the value of high quality healthcare marketing campaigns by distributing them nationwide to non-competitive organizations.
  • To extend marketing budgets by deploying proven campaigns at a lower cost.
  • To encourage the production and viewing of compelling health education campaigns and Public Service Announcements (PSA’s).
ways to participate
Ways To Participate

Licensor

Licensee

Archived campaigns

Low cost

campaign

$

$

$

$

$

$

High end licensed

campaign

$

leveraging value
Leveraging Value

10%

10%

10%

10%

10%

10%

10%

Campaign Production

Cost

15%

20%

20%

15%

20%

25%

15%

Media Spend

extend marketing budgets
Extend Marketing Budgets

Campaign Production

Cost: $50,000

Website Upgrade: $100,000

Salaries: $100,000

Media Spend: $950,000

Campaign Production

Cost: $50,000

Campaign Production

Cost: $250,000

OPTIONS

Salaries: $200,000

Media Spend: $750,000

Media Spend: $750,000

Campaign Production

Cost: $50,000

Media Spend: $950,000

Media Spend: $750,000

syndication roles
Syndication Roles

Licensee/

Customer

Licensee/

Customer

Producer licenses to the Syndicate exclusive exploitation rights in the campaign during the term of the agreement.

Producer

Licensor

Licensee/

Customer

Licensee/

Customer

Licensor Syndicate Licensee

Licensee/

Customer

Syndicate sub-licenses to the Licensee/Customer limited rights to use the campaign.

Agency

Producer’s Supplier

Licensee/

Customer

Licensee/

Customer

syndication duties
Syndication Duties

Identity, Reports, Fees

Identity, Reports, Fees

  • Production of Media/Campaign
  • Provide Campaign Summary
    • Target audience
    • Project goals
    • Elements of campaign
    • Development Cost
    • Activity measurements
    • ROI
  • Marketing
    • Packaging
    • Promotion
    • Sales
  • Determining Price & Terms
  • Evaluating Licensing Opportunities
  • DMA Distribution
  • Project Management
  • Accounting
  • Billing ,Collections, Payment
  • Reporting

Identity, Reports, Fees

Identity, Reports, Fees

  • Supply Generic Version
  • Customization Services
    • Quality Control
  • Delivery of Media Files/Content
  • Management of Talent/Royalty fees
  • Possible Follow-on Productions
  • Media Buys, if any

Identity, Reports, Fees

Identity, Reports, Fees

Identity, Reports, Fees

six steps to syndicating a campaign
Six Steps to Syndicating a Campaign
  • Submit Campaign Materials for HMS Review
  • Obtain Approval from HMS
  • Execute HMS Syndication Agreement
  • Arrange for Generic Samples
  • Approve HMS Sub-licensee(s)
  • Delegate Customization(s) to HMS or Agency
six steps to acquiring a campaign
Six Steps to Acquiring a Campaign
  • Identify Campaign
  • Determine Your DMAs
  • Submit Quote Request
  • Get Details and Pricing
  • Align Your Marketing Plan
  • Reserve & License Campaign
health media syndicate portal
Health Media Syndicate Portal
  • Public Site offers “overviews” of campaigns
  • Promotes compelling aspects of the campaign’s target audience, goals and success.
  • Requires (free) sign-up in order to view more detailed information and request quotes
  • Secure individual portals offers:
    • Campaign quotes / pricing details submissions
    • Customized presentations
    • Agreements & Forms
    • FAQ’s /Support
    • Special events and Educational resources
    • Collaboration
questions
Questions?

Contact:

Gale Wilson-Steele

gws@healthmediasyndicate.com

805-694-3103

2028 Village Lane, Solvang, CA 93463