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IH Directors’ Conference 2011

IH Directors’ Conference 2011. Marketing and Membership Development Christina Margraf. www.ihworld.com. Marketing and Events. YouTube Competition IH Photo Bank How to sell Study Abroad courses Conferences and Workshops DOS Conference. www.ihworld.com. - Competition.

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IH Directors’ Conference 2011

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  1. IH Directors’ Conference 2011 Marketing and Membership Development Christina Margraf www.ihworld.com

  2. Marketing and Events • YouTube Competition • IH Photo Bank • How to sell Study Abroad courses • Conferences and Workshops • DOS Conference www.ihworld.com

  3. - Competition • Entertaining video • 3 minutes with audio • Open to Study Abroad and Community Schools • 27 videos submitted • Prize: vouchers for £800, £500 and £300 www.ihworld.com

  4. - Competition • Winners!!! • 1. prize: IH Tripoli • 2. prize: IH Freiburg • 3. prize: IH Buenos Aires Ricoleta • www.ihclub.org • winning video! www.ihworld.com

  5. IH Photo Bank • General courses • Business courses • Other IH branded images • Planned: Young Learners www.ihworld.com

  6. www.ihworld.com www.ihworld.com

  7. Title www.ihworld.com

  8. www.ihworld.com

  9. Where to download? • Picasa • Email Christina to receive the links www.ihworld.com

  10. Selling Study Abroad • Guide available on the affiliate’s area • Collection of experiences from IH schools www.ihworld.com

  11. Selling Study Abroad • School research • Agreements • Brochure • Advising and enrolling students • Payments • Feedback www.ihworld.com

  12. Conferences and Workshops • IH Agents’ Workshop • Alphe UK • Study World • Alphe St. Petersburg • IH Roadshow Brazil • EAQUALS Conference (European Association for Quality Language Services • IATEFL (Int. Association of Teachers of English as a Foreign Language) www.ihworld.com

  13. DOS Conference • New location: Davenport House Greenwich • Reception sponsored by the IH Trust • Lunches sponsored by Cambridge ESOL • Sessions online also for externals • NEW! External speaker day with big names from the ELT • Signing agreement with Cambridge for BULATS www.ihworld.com

  14. Membership Development • 148 members • 9 new members www.ihworld.com

  15. New Members • IH Aberdeen, Scotland • IH Aguascalientes*, Mexico • IH Buenos Aires Belgrano TT*, Argentina • IH Donetsk*, Ukraine • IH Guadalajara*, Mexico • IH Heidelberg, Germany • IH Miami*, USA • IH San Diego*, USA • IH Sao Paulo, Brazil www.ihworld.com

  16. Approved Applications • IH Boston, USA* • IH Cologne, Germany* • IH Doha, Qatar www.ihworld.com

  17. Applications • Armenia: Yerevan • Italy: Jesi, Suzzara • Kazakhstan: Karaganda, Shymkent • Turkey: Istanbul, Izmir • UK: Portsmouth • Ukraine: Sevastopol www.ihworld.com

  18. Membership DevelopmentTrips 2010 • Brazil • East Germany • UK www.ihworld.com

  19. Membership DevelopmentStrategy • Priority locations • UK ✔ • Germany ✔ • Italy • Canada ✔ • USA ✔ • Japan • Finland • Brazil ✔ • Turkey www.ihworld.com

  20. Incentive for affiliating new schools • Requirements:  • Contact with a non IH school • Recommends the school for affiliation • Put them in touch with IHWO • Is prepared to assist the member in the first year of affiliation www.ihworld.com

  21. Incentive for affiliating new schools • Affiliation and payment from the applying school • 30% of the first year annualaffiliation fee • No debts with IHWO! www.ihworld.com

  22. ? christina.margraf@ihworld.co.uk www.ihworld.com

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