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ENDOMARKETING

12/10/2007. 2. E N D O M A R K E T I N G? P R O J E C T. CONCEPTA process that helps align organizations to become moremarket oriented INTERNALLY and customer focused through improved relationships with their target market segments. PROCESSSatisfaction and loyalty of customers in relation to

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ENDOMARKETING

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    1. 12/10/2007 1 ENDOMARKETING® A case study of internal Marketing applied to a leading Brazilian hospital

    2. 12/10/2007 2 E N D O M A R K E T I N G® P R O J E C T CONCEPT A process that helps align organizations to become more market oriented INTERNALLY and customer focused through improved relationships with their target market segments. PROCESS Satisfaction and loyalty of customers in relation to the quality of services and products as perceived by them. (Externally we expand borders after opening minds internally) RESULTS Fitness and alignment for market expansion in the globally competitive environment.

    3. 12/10/2007 3 DEFINITION: What ? The management of marketing interactions ethically keyed to the internal public - i. e. employees - of companies and not-for-profit organizations, government agencies, NGO’s, observing rules of conduct for environment and community responsibility. “…understanding the practice of servant leadership”.

    4. 12/10/2007 4 CONCEPT: Why ? A process whose focus is: to align, fine-tune and synchronize, implementing AND operating the Marketing function throughout an organization aimed at market-oriented interactions while building and protecting corporate image. Supported by B2E and ERM internal communication programs are employed - via personal, print, telephone, electronic, or digital forms. “Enabling people trusting their potential.”

    5. 12/10/2007 5 OBJECTIVE: What For ? To facilitate AND perform exchanges, building loyal relationships within an organization and with its internal public in order to share company’s objectives thus improving shareholders’ value, sharing and strengthening mutual strong and pleasing ties. “Serve and free people to perform what is at stake”.

    6. 12/10/2007 6 FUNCTION: How ? Integrate the notion of client, customer, or patron - applying B2E / ERM / Internal Branding resources - weaving it INTO organizational value chain processes in order to improve quality of products and services rendered to outside customers with personal and processes’ productivity. “Provide the inspiration … for healthy perspiration”. B2E - Business to Employees ERM - Employee Relationship Management

    7. 12/10/2007 7 THANK YOU Saul Faingaus Bekin Sao Paulo, Brazil www.endomarketing.com.br saulbekin@endomarketing.com.br

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