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5 Smart Google SEO Tips For 2021

To rank higher on Google and generate organic traffic, you need to modify your website. Our SEO Agency in New York will explain each trend and offer tips, suggestions, and resources to optimize for each. https://bit.ly/2QjPw2I<br><br>

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5 Smart Google SEO Tips For 2021

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  1. 5Smart Google SEO Tips For 2021

  2. Favicon Optimization First, Favicon Optimization Google displays Favicons in mobile search results, and they can influence your click-through rate if they're high contrast, if they're visible or not visible. Having a good Favicon can make a few percentage points difference, very minor, but it does make a difference if you can get it right.

  3. Breadcrumb Optimization While SEO Agency in New York optimizing our favicons, let's take a look at breadcrumb optimization. Google displays breadcrumbs in both desktop and mobile search results.  The best way to do that, make sure that you have breadcrumbs actually on your page with links, that you're using schema mark-up. Ideally, it would match your URL structure, but that isn't always necessary. So a great breadcrumb optimization audit. 

  4. Numbers in Titles Along with meta descriptions, titles. Just shared a study recently showing that dates added to titles increased rankings for a particular brand. Numbers are generally one thing that I always test in title tags that usually produce pretty consistent results. , dates in title tags are often a winner, January 2021. Don't be spammy about it. Don't include it if it doesn't make sense and don't fake it. But if you can include a number, it will often increase your click-through rate for any given query.

  5. Meta Descriptions Let's optimize those meta descriptions. This is so old-school SEO. But a recent study shows that 30% of websites don't even use meta descriptions. Now that's understandable because another study shows that 70% of the time, Google will rewrite the meta description, usually because it's not using the keywords that the user is searching for. But if we write a well-crafted meta description, it can compel users to click, and that means using keyword-rich descriptions that people are actually searching for, so when Google does use your meta description, it's encouraging those clicks and acting as marketing copy for your website.

  6. <Title> Boilerplate How about doing a boilerplate audit for your title tag? What's boilerplate? Boilerplate are the parts of your title tag that repeat every single time. For example, here at Moz, we put Moz our brand name at the end of every title tag. We used to put "Whiteboard Friday" at the end of every Whiteboard Friday until we tested it and found out that we actually got more clicks and higher rankings when we removed it. So boilerplate, you want your titles to be unique, provide unique value. So I would encourage you to experiment with your boilerplate and see if removing it actually increases your rankings.

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