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Untapped opportunity: Serving Valley Spanish-speakers online

Untapped opportunity: Serving Valley Spanish-speakers online. Mike Coleman Digital Media Director Maria Loven Online Editor azcentral.com | The Arizona Republic | KPNX-TV 12 | La Voz. One part of Gannett’s local strategy …. … a very important part.

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Untapped opportunity: Serving Valley Spanish-speakers online

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  1. Untapped opportunity:Serving Valley Spanish-speakers online Mike ColemanDigital Media Director Maria LovenOnline Editor azcentral.com | The Arizona Republic | KPNX-TV 12 | La Voz

  2. One part of Gannett’s local strategy …

  3. … a very important part Dramatic gains in the number of Hispanics online; faster growth than the general population Hispanics view more pages in a typical session than non-Hispanics Online Hispanics more affluent, educated than offline Arizona boasts one of the highest rates of online Hispanics in the nation Marketers are waking up to the Hispanic market, and more specifically the Hispanic online market Few competitors, amazing opportunity

  4. Connecting with a totally new audience Huge need for outside promotion- Ashland Spanish-language print products- ‘Republic’ print products popular with Hispanics- Online ads targeted to Spanish-speakers in Phoenix- Spanish-language radio- Events E-mail RSS Partnerships

  5. Audience small but growing fast

  6. Future profit center • Classified “upsell” • Online display advertising and sponsorships • E-mail sponsorships • Fantastic ad performance so far

  7. What’s next • Redesign • New content features • More sophisticated advertising features • Making the site a daily habit for users • More online sites tied to print publications

  8. Mike Coleman Digital Media Director (602) 444-8074mcoleman@azcentral.comMaria Loven Online Editor (602) 444-8096mloven@azcentral.com

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