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Meeting E-Z UP Europe VS GLOBE DIFFUSIONS. Nice, 24 December 2008. AgendA ;. Introduction Sales Planning 2009 (segmentation) Turn over statistics 2008 Globe Diffusions N ew price structure 2009 Points to increase the quality of relationship Market review France (MD)

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Presentation Transcript
agenda
AgendA ;
  • Introduction
  • Sales Planning 2009 (segmentation)
  • Turn over statistics 2008 Globe Diffusions
  • New price structure 2009
  • Points to increase the quality of relationship
  • Market review France (MD)
    • Type of order Globe (30 opdruk orders 2008)
    • Digital pricing E-Z UP Europe
    • Concurrentieanalyse (wiezijn je main competitors)
    • Forecast 2009 (watzijn je plannen)
introduction
Introduction

Ben Hölscher

42 jaargeborente Amsterdam

HTS Werktuigbouwkundigemilitaireluchtvaart

Lockheed F16 flight service

Nike Sports Marketing Manager

adidas Sports Marketing Director EU Soccer

Australian Gold International Sales Manager

E-Z UP Europe International Sales Manager

sales planning 2009
Sales Planning 2009
  • After a year with many changes
  • 2009 the year of “the next step”
  • Ambitious sales plan
    • New Sales Team
      • Four dedicated sales reps (working EU segmented)
      • Dealer Manager
        • To increase service to our dealers
        • To increase business with our dealers
        • To increase dealers in EU
    • Graphic investments
      • Heat transfer machine (jan ‘09)
      • Digital print machine (feb ‘09)
turn over statistics 2008
Turn over Statistics 2008
  • Globe Diffusions finished impressive year
  • Great number in growth with small basis
  • The numbers
    • 2005 € 4268.-
    • 2006 € 87.510.-
    • 2007 € 99.631.-
    • 2008 € 156.342.-
    • 2009 + € 200.000.-

With BIG respect !

sales analyse
Sales Analyse
  • 95% standard products
  • 24 silkscreen orders (?)
  • 6 digital orders (?)
  • No stock at local office
  • Transport cost on all orders
  • Wide range of customers
    • No segmentation
  • Managed by single person
e z up pricing structure 09
E-Z UP Pricing structure ‘09
  • We needed a change
  • Price lists are divided in 5 groups
    • Listed
    • Bronze
    • Silver
    • Gold
    • Platinum
  • Each list has his own support plan
    • In support
    • In demands for our dealer network
points to increase relationship
Points to increase relationship
  • Complete your information on order
    • Incl. shipping addresses
    • Delivery dates (request them before you order)
    • 3D requests should be better communicated
      • 3D should be part of sales process, not as order confirmation
      • Ask upfront for artwork at customer
    • Contact moments different people (will change in 2009, as dealer manager is new contact)
    • Order confirmation will always follow, don’t ask for it
    • Prices on order, use dealer manual!
dealer manager e z up europe
Dealer Manager E-Z UP Europe
  • Per 1st January 2009 Angela Groen will be your contact person at E-Z UP Europe
  • For all your business related issues, incl finance, graphics and shipping.
  • All her time is dedicated for dealers, so use it!
  • Platinum dealers will be visited by her twice a year, to know your market/business
  • Planning to organize dealer meeting in 2009
  • To increase business we need to focus
  • Focus means segmentation
segmatation e z up in france
Segmatation E-Z UP in France
  • Current situation (two official dealers)
    • Cidi Services
    • Globe Diffusions

Cidi Services (Segment request)

Automotive

Extreme Sports

Non Food

Advertising Agents

Conflict : Cycling + Government

globe diffusions segments
Globe diffusions segments
  • We do believe these are your main focus area’s ;
      • Government
      • Cycling ($)
      • Motorsport (2 wheels)
      • ?
      • ?
  • Our aim is to increase your business
  • Better focus = better sales!
  • Market is 100%
market discussion france
Market discussion France
  • Type of order Globe (30 print orders 2008)
    • 24 silkscreen orders
    • 6 digital orders
market discussion france1
Market discussion France
  • Digital pricing E-Z UP Europe
market discussion
Market Discussion
  • Concurrentieanalyse(who are they?)
market discussion1
Market Discussion
  • Forecast 2009 (watzijn je plannen)
  • We expect the + € 200.000 should be reasonable
conclusions
Conclusions
  • E-Z UP Europe is very satisfied with Globe Diffusions as dealer in France
  • E-Z UP Europe is impressed about the way you work, less people with respective turnover
  • This last point shows also the potential of Globe Diffusions!
what we agreed
What we agreed
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thanks marc
Thanks MARc!!!!

FOR A GREAT YEAR!

&

ALL THE BEST FOR 2009!