Fairtrade een inspiratie voor verandering
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FAIRTRADE een inspiratie voor verandering. FAIRTRADE Max Havelaar Content. What is Fairtrade Fairtrade: worldwide results 2007 Fairtrade : results in Belgium Increased support for Fairtrade What makes Fairtrade unique? Fairtradegemeentes. What is FAIRTRADE?.

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Fairtrade max havelaar content
FAIRTRADE Max HavelaarContent

  • What is Fairtrade

  • Fairtrade: worldwide results 2007

  • Fairtrade : results in Belgium

  • Increased support for Fairtrade

  • What makes Fairtrade unique?

  • Fairtradegemeentes


What is fairtrade
What is FAIRTRADE?

An international system set up to combat poverty by empowering the producers to build sustainable trade and provide a livelihood for their families – ‘Trade not aid’


FAIRTRADE Max HavelaarOne mark, three pillars, many garantees


FAIRTRADE Max HavelaarControl and financement of the supply chain

Reporting & audit

on the complete chain

Financial flow

Producer

Exporter

Importer

Processor

Licensee

Consumer

Licensee Fee

FLO

E.V.

FLO

Cert.

Max Havelaar B

Control the respect of international Fairtrade Standards

Set up the international Fairtrade Standards

ISO 65 : GARANTEE OF QUALITY!


Fairtrade max havelar worldwide

NAP

AFN

CLAC

FAIRTRADE Max HavelarWorldwide

Working with farmer networks

across 3 continents & 58 countries

20 Labelling Initiatives


Fairtrade max havelaar contents
FAIRTRADE Max HavelaarContents

  • What is Fairtrade?

  • Fairtrade: worldwide results 2007

  • Fairtrade : results in Belgium

  • Increased support for Fairtrade

  • What makes Fairtrade unique?

  • Fairtradegemeentes


FAIRTRADE Max HavelaarGlobal retail turnover Fairtrade products

8


FAIRTRADE Max HavelaarSuccess in the North

  • Eur 2.3 bn retail value annualy

  • 42% average growth rate (2003-

    07)

  • more than 10.000 products

  • more than 800 registered traders

9


FAIRTRADE Max HavelaarImpact in the South

  • 632 producer organisations

  • 58 producer countries

  • 1.5 Mio producers in the system

  • 7.5 Mio people who benefit directly

10


Fairtrade max havelaar contents1
FAIRTRADE Max HavelaarContents

  • What is Fairtrade?

  • Fairtrade: worldwide results 2007

  • Fairtrade : results in Belgium

  • Fairtrade impact

  • What makes Fairtrade unique?

  • Fairtradegemeentes


Fairtrade max havelaar wide assortment of fairtrade products
FAIRTRADE Max Havelaarwide assortment of Fairtrade products

  • Food (15)

    • Bananas and fresh

      fruit

    • Biscuits and waffles

    • Candies

    • Cocoa/ chocolate

    • Coffee

    • Fruit juice

    • Honey

    • Ice cream

    • Jam

    • Soft drinks

    • Rice

    • Sirops

    • Sugar

    • Tea

    • Wine

  • Non-food (3)

    • Cotton/ textile

    • Cosmetics

    • Flowers


Fairtrade max havelaar 26 growth of fairtrade food products 06 07
FAIRTRADE Max Havelaar 26% growth of Fairtrade food products 06-07

  • 26% growth represents the total of food products expressed in kilograms and liters, ie: coffee, bananas, cocoa, cane sugar, tea, honey, vegetables, beer, dried fruits, fruit juice, spices, quinoa and wine.

  • This growth figure does not include flowers, ice cream, cotton and cosmetics.


de consument is kiest voor Fairtrade!

“ 83% van de consumenten vindt de aanwezigheid van een keurmerk een bepalende kiescriterium in hun aankoopsgedrag alsook in de keuze van de plaats van consumptie” (OIVO, 2008)

“77% van de consumenten bevestigt hun diep interesse in eerlijke handel, oftewel een verdubbeling in amper 4 jaar tijd! “ (OIVO, 2008)

“55% van de consumenten kent Max Havelaar, en bij de hoge socio-economische groepen haalt men zelfs 80% herkenning!”

(TNS Dimarso, 2007)


Fairtrade max havelaar contents2
FAIRTRADE Max HavelaarContents

  • What is Fairtrade?

  • Fairtrade: worldwide results 2007

  • Fairtrade : results in Belgium

  • Fairtrade impact

  • What makes Fairtrade unique?

  • Fairtradegemeentes


FAIRTRADE Max HavelaarWhy Fairtrade?

  • Garanteed minimum price + premium to better plan and invest

    (social and environmental projects, switch to organic)

  • Improvement of the quality and creation of a sustainable production system

  • Better organisation and well informed producers


Fairtrade max havelaar contents3
FAIRTRADE Max HavelaarContents

  • What is Fairtrade?

  • Fairtrade: worldwide results 2007

  • Fairtrade : results in Belgium

  • Fairtrade impact

  • Why is Fairtrade unique?

  • Fairtradegemeentes


Fairtrade focus on small producers

FAIRTRADE Max HavelaarThe uniqueness of Fairtrade

Fairtrade: Focus on small producers

  • Fairtrade objective is poverty reduction : focus on small scale producers


Fairtrade three pillars of sustainability

FAIRTRADE Max HavelaarThe uniqueness of Fairtrade

Fairtrade = Three pillars of sustainability

  • Economic, Social & Environmental

  • Economic pillar is crucial for small scale producers / poverty reduction :

    • Fairtrade studies the cost of production ( minimum price)

    • Minimum price & premium include :

      - Cost of certification (average = 5$ US/bag of 50kg cocoa)

      - Cost of inputs

      - Cost of social&environmental sustainable farming

  • Decent Price Sharing is also crucial :

    • Consumer: willing to pay a higher price (10%)

    • Producer: willing to invest in more ‘red and green’

       North takes up responsability with respect to cost of increased

      sustainability

       Small scale producers get access to international market if costs are

      “rewarded”


Fairtrade empowerment

FAIRTRADE Max HavelaarUniqueness of Fairtrade

Fairtrade = Empowerment

“ Trade not aid ”

  • Creating better trade-environment  self-initiative

  • Creating stronger organisations  self-service(s)

  • Creating:- Employment (vs rural emigration)- Sound environment (vs. Monoculture, chemicals..)- Food (for the nation..), social rest, …

  • “We never dreamed to be negotiating prices” (self-esteem)

  • Creating credible trade-partners


Fairtrade max havelaar contents4
FAIRTRADE Max HavelaarContents

  • What is Fairtrade?

  • Fairtrade: worldwide results 2007

  • Fairtrade : results in Belgium

  • Fairtrade impact

  • What makes Fairtrade unique?

  • Fairtradegemeentes


Fairtradegemeenten
FairTradeGemeenten?

  • Titel

  • De hele gemeenschap is betrokken

  • 6 criteria

  • 2 Doelstellingen

    • bewustmaking rond fair trade en duurzame lokale landbouw

    • een ander koopgedrag


De zes criteria
De zes criteria

  • Het lokale bestuur: resolutie, informatie over fair trade, aankoopbeleid

  • Winkels en horecazaken: minstens twee fairtradeproducten, aantal winkels/horeca afhankelijk van aantal inwoners

  • Bedrijven en organisaties: fairtradeproducten in scholen, bedrijven, verenigingen... educatieve campagnes

  • Media-aandacht

  • Lokale trekkersgroep met heterogene samenstelling

  • Initiatieven rond duurzaam produceren en consumeren


Resultaten
Resultaten

  • 163 actieve gemeenten = meer dan 50%

  • 54 titels oa Brussel, Antwerpen, Hasselt, Gent, …

  • 13 landen: Groot-Brittannië, Ierland, Zweden, Italië, Australië/Nieuw Zeeland, VS, Canada, Oostenrijk, Denemarken, Frankrijk, Nederland, Noorwegen en België


Antwerpen:

Feest op de grote markt met volle medewerking van het stadsbestuur



Rotselaar: FairTradeGemeenten

Middenstand, trekkersgroep en

Koffiebrander Java

Hasselt:

Hoofdstad van de smaak

Hasselt (h)eerlijke stad


Mechelen: FairTradeGemeenten

Van compostmeesters naar feestmeesters: duurzaam feesten


Thank you
THANK YOU! FairTradeGemeenten


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