SEM1 3.02 A - Promotion. PE - Understand promotional channels used to communicate with targeted audiences . PI - Explain advertising media used in the sport/event industries. Define Advertising Media. Advertising: Any paid form of non-personal communication Has an identified sponsor
Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author.While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server.
PE - Understand promotional channels used to communicate with targeted audiences.
PI - Explain advertising media used in the sport/event industries.
1. Publication Media
2. Broadcast Media
4. Online (Web) Media
5. Out-of-Home Media
6. Specialty Media
7. “Other Promotional” Media
Newspapers come in many varieties such as National, Regional, City, and Local
Travel and Leisure
Home and Garden
Broadcast Media is any visual or auditory form of communication.
- Satellite Radio
Consumers listen in cars, home and at work
Short preparation time
Target specific geographic markets
Target specific demographic markets
Ex: Spanish-speaking stations
Target specific psychographic markets
Ex: Sports, Country, Top 40
Does not provide a visual impact
Message has short lifespan
I-pods, I-pads, E-books, Cell phones . . . Who is listening to radio?
Direct Mail:Advertising that is distributed directly to the potential consumer through the mail.
Awards and Prize Letters
Offers and Sales
Advertising messages that appear on the internet.
Commercials (Before watching a video online)
Any type of message that reaches the customer outside of their home.
- Due to low exposure time.
Promotional messages on everyday items.
- Typically inexpensive.