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Meanings of “ public opinion” - PowerPoint PPT Presentation


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Meanings of “ public opinion”. Aug 27. Standard survey format. Standard questions, usually multiple choice Neutral, non-challenging interviewer Anonymity Similarity to voting with secret ballot. Views of public opinion. Standard view Everyone should count equally

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standard survey format
Standard survey format
  • Standard questions, usually multiple choice
  • Neutral, non-challenging interviewer
  • Anonymity
  • Similarity to voting with secret ballot
views of public opinion
Views of public opinion
  • Standard view
    • Everyone should count equally
    • “True” opinions are those expressed in the absence of social pressure
  • Major alternatives
    • Public opinion is opinion that produces action
    • “True” opinions are those resulting from informed discussion