How to improve your ecommerce shopping experience.docx

1. HOW TO IMPROVE THE E-COMMERCE SHOPPING EXPERIENCE FOR YOUR CUSTOMERS? With the unusual rise in online shopping due to the pandemic, we see more and more companies going digital or new retailers joining the “Online Herd”. According to Al Arabiya reports, 80 % of the consumers in Saudi Arabia and the Middle East Region are embracing the use of digital Shopping platforms, websites, and applications for purchasing products or services since 2019. And this year, Top notch retailers like Shaazo are taking over the Online Shopping Scape in KSA by storm. They are expanding their online presence to grow their business and diversify their customer base while providing a Smart Shopping Experience to them. WHAT CAN WE LEARN FROM SHAAZO TO ENHANCE THE SHOPPING EXPERIENCE FOR MILLIONS OF CUSTOMERS? Page | 1

2. The Pioneering Online Shopping Platforms in Saudi Arabia utilize advanced digital marketing tactics to establish a diversified customer base and customer experience. But we can explore the touchpoints that create a long-lasting positive impact in creating an end-to-end customer experience. USER-FRIENDLY INTERFACE The initial touchpoint for creating awareness regarding your E-commerce platform, its services, or products is your website’s design, functionality, user-friendliness, and navigation. Your website must be error-free, operate smoothly, and the page loading time must be quicker across multiple devices. A website with dead pages, purchase process barriers, and difficult navigation is a big block when it comes to building a strategized customer experience, retaining customers, and increasing revenues. Shaazo delivers a fully optimized and comprehensive experience for customers because of its interface’s smooth operation, usability, and easy checkout. IMPROVE SOCIAL MEDIA ENGAGEMENT Social media has become undeniably the most powerful key player in enhancing your customer experience. Social Media Engagements provide you with the right tools, channels, and platforms to create awareness and interact with your target audience anywhere, anytime. We see that Shaazo, for capturing and establishing a strong bond as an Online Shopping Platform in Saudi Arabia, is investing value in building a social community on leading social media platforms to promote their new products, exemplary services, and appealing deals. Through blogs/Articles/content Online Shopping Platforms can effectively promote their brand on social media to larger masses of consumers. Online Public Relations, Influencers, Paid Ad Campaigns, SEO, and educational/creative ENHANCED SITE-WIDE SEARCH TOOLS We cannot negate the potential role of the Search tool of your Digital Shopping Platform when it comes to customers who are ever ready to purchase from your website. The optimization of Search results, accuracy, relevance, and personalization increase brand trust, loyalty, and repurchase power among your customers. Shaazo has vitally enhanced this aspect of its website by integrating Artificial Intelligence, Image Assisted, and Voice Assisted Search options to scale the search for any product or brand to the customer’s need, preference, and size seamlessly. So, no more scrolling over pages and still not getting what you want! Shaazo hits home, each time! HD IMAGES AND QUALITY CONTENT The HD Images for Products and High-Quality accurate Content is the primary factor to reel in Customers to your platform. The definition and quality of images you use for displaying your products on the website increase the viability of purchase and function as a deciding factor for customers. The visual aid here lets your customers observe in-depth Page | 2

3. details of the product, enhances pre-purchase satisfaction, and quickens the purchase decision, especially when matched with an accurate product description. Poor or No-Image, Missing or mismatched information leads to suspicion, dissatisfaction, or purchase barriers in most cases. To optimize the consumer experience, e-commerce platforms must assess all the value-adding factors that upscale their customer experience and deliver client-centric, sensory, and smooth services through optimization of their content, media, and offerings diligently. A SMOOTH CHECKOUT PROCESS A smooth eCommerce checkout is of paramount importance to enhance the online shopping experience of users. Shaazo has exemplified through its swift, convenient, and smooth checkout process that easier checkouts lead to highly satisfied customers and enhanced repurchase power. Whereas, poor checkouts, payment errors, and related issues only hinder their shopping experience. Hence, as a Digital Shopping platform, you must make certain that each step of this process is fully optimized, swift, and user-friendly. SWIFT SHIPPING AND MORE DELIVERY OPTIONS Customers love to get free shipping, and express delivery options, but what can be the cherry on the top for them? ● ● ● ● ● A key to Customer Experience is: What are the Shipping options? how well the Online Shopping Website delivers the products? Were they on time, or were they damaged? How smooth was the return process? In most cases, the Online Shopping Websites in Saudi Arabia, offer free shipping, and secure delivery, and most of them are on time with the products intact. But Shaazo has taken the Valuable experience to next level with its Consolidation Services. It has devised a client-oriented delivery solution that enables its customers to shop more, from multiple sellers, and get a secure consolidated package delivered at their doorstep hassle-free. You can always follow in the footsteps of Shaazo to make the shipping experience better: ● ● ● ● Multi-order Consolidated Delivery Accurate Tracking Choices of shipping to multiple addresses Secure and Damage-free Delivery PAR-EXCELLENT CUSTOMER SUPPORT Your Customer Support is the backbone to delivering a flawless customer experience. The more you are connected with your customer base, their needs, and their opinions, the more they will be loyal to your brand. To enhance customer experience, you must design Customer-oriented Support services that not only Page | 3

4. resolve their concerns or queries but anticipate possible problems, identify the gaps, and streamline the services across the platform. Multi-channel connectivity with Customer Care is another key factor you need to consider that allows real-time resolution through 24/7 Live-Chat, Call Centre, and responsive Email system. Shaazo believes in a solution-centric approach where its team identifies Customer needs, gaps, product related problems, and thinks out of the box to resolve customer complaints. Their Customer Care Staff is highly trained and equipped with the best tools to tackle any expected or challenging situation around the clock. Page | 4