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M odern R etail in I t aly | Main features and latest trends

This workshop in Rome on October 1, 2015 will focus on the main features and latest trends in the modern retail sector in Italy. Topics include the macroeconomic context, household consumption, retail formats, and the challenges of the omni-channel business model.

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M odern R etail in I t aly | Main features and latest trends

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  1. Modern Retail in Italy | Main features and latest trends Workshop Scanner Data - Rome, 1 October 2015 Hélène Hotellier Responsabile Ufficio studi e Affari europei Federdistribuzione per ADM hh@federdistribuzione.it

  2. ADM represents the Modern Retail sector in dealing with the agro-food / Fast Moving Consumer Goods industry. ADM aims at the improvement of the supply chain, boosting and promoting efficiency in relations between operators. Members of ADM are the three main representative trade associations of the large Modern Retail sector - Federdistribuzione, ANCC-Coop, ANCD-Conad - and about 800 retail companies operating in Italy. ADM is a forum where the main retail industry associations can discuss to identify possible common paths on institutional issues. Federdistribuzione per ADM 2

  3. Focus on Italy | Macroeconomic context and forecasts Focus on Italy| Household consumption model: structural trends & impact of the crisis Modern Retail in Italy | Main features, comparison with European countries and latest trends Modern Retail in Italy | New challenges 3

  4. 1. Focus on Italy | GDP, Households consumption, Consumer prices Source: Istat 4

  5. 1. Focus on Italy | Macroeconomics forecasts Source: DEF ItalianGovernment (18 september 2015) 5

  6. 2. Focus on Italy | How has Household spending changed overtime 429 835 986 992 € billion 38,9% 24,9% 21,9% 21,4% 46,0% 45,8% 43,9% 33,5% 32,8% 32,1% 31,2% 27,6% 6 Source: Istat, GNLC Nielsen, Indicod Ecr-TradaLab

  7. 2. Focus on Italy | Household Consumption hit by a 2-phase crisis Household consumption - 6,4% = € 63,4 bn - 8,0% = € 79,9 bn Source: TradeLab on Istat data 7

  8. 3. Modern Retail in Italy| Main features - 2014 Total Modern Retail sales127,3 bn € Total Retail sales 212,2 bn € Every week, 60 million people enterModern Retail stores 450.000co-workers +131% invested in professional training per FTE in 2014 vs 2006 60% 92%with open-ended contracts 58%women 17%under 30 Source: Federdistribuzione, Istat, Nielsen, TradeLab 8

  9. 3. Modern Retail in Italy | Retail formats % market shares - Total retail sales 198,5 226,3 220,4 215,4 212,2 € billion 58.159* stores 696.886 stores 188.274 stores • Incl. Cash & Carry • Source: AC Nielsen, Istat, Indicod Ecr - TradeLab 9

  10. 3. Modern Retail in Italy | Retail formats % market shares - Food retail sales 100,8 117,5 117,3 116,0 114,1 € billion 72,9% 378 stores 1.619 stores 63,1% 6.969 stores 13.872 stores 4.830 stores 191.540 stores 36.196 stores Source : AC Nielsen, Istat, Indicod Ecr - TradeLab 10 10

  11. 3. Modern Retail in Italy | Retail formats % market shares - Food retail sales (excl. market stalls) Source: Nielsen - Total Store 2012 11

  12. 3. Modern Retail in Italy | Retail formats % market shares - Non food retail sales 100,8 108,8 103,1 99,5 98,1 € billion 8.966 stores 979 stores 29.127 stores 505.837 stores 152.078 stores 12 Source: Indicod Ecr - TradeLab 12

  13. 3. Modern Retail in Italy | Number of stores by retail formats (1) • Incl. Cash & Carry • Source: Osservatorio del commercio (MISE) - Nielsen 13 13

  14. 3. Modern Retail in Italy | Number of stores by retail formats (2) Source: Osservatorio del commercio (MISE) - Nielsen 14 14

  15. 3. Modern Retail in Italy | Total sales surface - Grocery market sq.m. (‘000) % Var. new sq.m. • Source: Nielsen GNLC - January ed. 15

  16. 3. Modern Retail in Italy| Top 10 food retailers: % market shares Source: AC Nielsen - January 2015 16

  17. 3. Modern Retail in Italy | A low level of market concentration % market share of TOP 3 food retailers 62,5% 61,0% 56,0% 38,0% 36,1% TESCO ASDA J SAINBURY’S EDEKA REWE SCHWARZ Gr. CARREFOUR LECLERC INTERMARCHE MERCADONA CARREFOUR DIA COOP CONAD SELEX TESCO ASDA SAINBURY’S EDEKA REWE ALDI CARREFOUR LECLERC CASINO COOP CONAD SELEX Germany Spain France Italy UK Source: Nielsen, Kantar - 2014 17

  18. 3. Modern Retail in Italy | Investments pre & post-crisis € 4,0 - 4,5 bn of investments in the pre-crisis phase € 2,5 - 3,0 bn of investments today 1 bn € of investments generates 750 mln € of value added & involves15.000 persons Source: PwC study for Federdistribuzione - 2014 figures 18

  19. 3. Modern Retail in Italy| Sales vs. Costs % Var. (2006 = base 100) Sales by FTE Costs by FTE 19

  20. 3. Modern Retail in Italy | Consumption crisis and costs increase has led to a negative profitability 2006 2010 2013 Source: TradeLab on a representative sample of retailers’ income statement 20

  21. 3. Modern Retail in Italy| National vs. Foreign-capital retailers Metro (Cash & Carry - DE) not taken into account (wholesale format) Source: Nielsen 21

  22. Source: Nielsen Trade*Mis - Hyper+Super+LS 3. Modern Retail in Italy| Priority to price convenience to sustain purchasing power 22

  23. 4. Modern Retail challenges | Omni-channel business model Online sales trend Source: Politecnico di Milano 23

  24. 4. Modern Retail challenges | Omni-channel business model Online sales trend Goods Services Source: Politecnico di Milano 24

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