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E-Commerce. By: Jude Johnson, Nikkilynn L ara, Mike Kazarian , Jake Kemble, Rachel Mann . What is E-Commerce?. The buying and selling of goods and services over public and private computer networks This definition is restricted to purchasing and selling transactions

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E commerce


By: Jude Johnson, NikkilynnLara, Mike Kazarian, Jake Kemble, Rachel Mann

What is e commerce
What is E-Commerce?

  • The buying and selling of goods and services over public and private computer networks

  • This definition is restricted to purchasing and selling transactions

  • Merchant Companies by goods for resale

  • Non-Merchant Companies arrange for the purchase and resale of goods without taking ownership

Early development
Early Development

  • Originally, electronic commerce meant the facilitation of commercial transactions electronically, primarily by using Electronic Data Interchanges (EDI) and Electronic Funds Transfers (EFT)

  • Allowed the transfer of purchase orders and invoices electronically

  • In the 80’s, ATMs and credit cards were added to the e-commerce

  • The 90’s included enterprise resource planning systems (ERP), data mining, and data warehousing.

Early development cont
Early Development Cont.

  • In 1994, as the Internet gains popularity, E-Commerce becomes more prevalent

  • It took about four years to develop the security protocols and DSL to allow rapid access and a persistent connection to the Internet

Merchant companies
Merchant Companies

  • Business to Consumer

    • Customers enter the web-site and manage their orders

  • Business to Business

    • Raw materials and other goods are sold and distributed between companies

  • Business to Government

    • Suppliers, distributors, and retailers sell goods to the Government

Non merchant companies
Non-Merchant Companies

  • Auction houses

    • Matches buyers and sellers by using an e-commerce version of a standard auction

  • Clearing houses

    • Goods and services provided at a specific price and arranged for delivery, but the clearing house never takes the title to the good

    • Electronic exchanges

E commerce

Business to Business

*B2B e-commerce occurs when a business sells products and services to other businesses

*MRO items: maintenance, repair, operations

E commerce

B2B E-Marketplaces

*E-marketplace is an interactive market space where multiple buyers and suppliers engage in e-commerce activities

*Sharing critical information

*Development of products and parts

*Collaborating new ideas

*Undergoing project applications

E commerce

2 E-Marketplaces

Horizontal E-Marketplace:

connects buyers and sellers across many industries, primarily for MRO materials commerce

Vertical E-Marketplace:

connects buyers and sellers in a given industry

Examples: oil, raw materials, and retail items

E commerce

Marketing Mix

*long-term relationship

*more business actions: negotiations on



-delivery time

E commerce

GSX: Global Services Exchange

*marketplace for businesses to interact with each other in order to undergo e-commerce for mutual benefits

*enables the real-time flow of information between businesses regardless of standards, language barriers, or geographic location

*world’s largest global platform

*2005: processes more than 4 BILLION business documents

Web technology
Web Technology

  • Plays a vital part of e-commerce

  • HTML-Hypertext Markup Language

  • Hyperlinks

  • Three tier architecture

New techonolgies
New Techonolgies

  • New technologies are developing due to success of e-commerce

  • They develop due to increasing competition.

  • Examples are:

    • Amazon.com-One click, which keeps customer’s credit card info

    • iPix’s 360 degree images-greater dimension to pictures.

    • Ajax-pulls relevant data forward to allow for seemless shopping

Information systems
Information Systems

  • Effective tool for competitive strategies

  • Use of RFM

    • Find out who is shopping:

      • Recent, Frequent, and how much they spend

  • Customers can leave comments

Information technology

Information Technology

3 Types Businesses Use:

Electronic Data Interchange (EDI)

Electronic Fund Transfer (EFT)

Secure Socket Layer (SSL)

Electronic data interchange edi
Electronic Data Interchange (EDI)

  • “EDI” is the transfer of data between different Businesses using networks.

  • The most common type of networks used are:

    • VANS

    • Ethernet

  • EDI replaces the process of faxing and mailing papers, making the Business more efficient while reducing costs.

Electronic fund transfer eft
Electronic Fund Transfer (EFT)

Electronic Fund Transfer is when:

  • A cardholder makes a transaction using a payment card. (Ex. ATM/Credit card)

  • An Electronic payment is made from a business. (Ex. Paycheck)

  • An Electronic check is used for payment by a business.

Electronic funds transfer
Electronic Funds Transfer

  • Many types of transactions can be performed by businesses such as:

    • Sale - Enquiry

    • Refund - E top-up

    • Withdrawal - Administrative

    • Deposit

    • Cash back

    • Inter-account transfer

Eft authorization types
EFT Authorization Types:

  • Single Message Clearing:

    • Is when a financial network authorizes and clears the transaction in the same message.

  • Dual Message Clearing

    • Is when a “hold” for the total amount purchased is placed on the funds authorized for a specific time, until the transaction is cleared.

Secure socket layer ssl
Secure Socket Layer (SSL)

  • A protocol that uses a cryptographic system.

  • This system uses two keys to encrypt data.

    • The key is used for the business to decipher the incoming data.

  • Businesses use this system in order to give and obtain confidential information such as credit card numbers.


  • E-commerce improves Market Efficiency by:

  • Disintermediation

  • Improved flow of price information

  • Knowledge of price elasticity

  • B2B markets are built around open standards and communication infrastructures of the internet.

  • Provide open-networks

  • Aggregate product and price information and match supply and demand to facilitate transactions between buyers and sellers

  • Disadvantages

    • Security weaknesses pose a constant threat

    • User Interface components ( toolbars, keys, etc.) may be overwhelming

    • Information sharing between buyers and sellers are limited

    • Vendor trustworthiness is compromised by e-commerce through its anonymity, impersonality and automation

    Future of e commerce
    Future of E-commerce

    • Critics believe e-commerce is declining

    • Others believe that it is evolving

    • M-Commerce- Mobile Commerce

    • Shopping via cell phone, PDA, Blackberry

    • Becoming more and more frequent