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Mobile apps are effective marketing tools because of their interactive nature, usefulness and the likelihood that they'll be seen on a daily basis.
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Mobile apps are effective marketing tools because of their interactive nature, usefulness and the likelihood that they'll be seen on a daily basis. Few products match the frequency of exposure mobile apps provide, given that most people check their phones/mobile devices dozens of times a day, 365 days a year. Is there a better way to keep your company in front of its customer base? 20 years ago promotional items kept a company's logo and message in front of the public. Promotional items were relatively inexpensive and provided the customer with something useful. Pens, notepads, calendars were great for keeping businesses at the top of customers minds. Top of mind
Today's customer demands mobile information, even a laptop is too bulky. The modern consumer wants fast info, now. The computer can not compete with a smart phone when it comes to mobility. Customers want information quickly and intelligently. They want features that make their jobs easier, weekends more fun and their friends closer. And they want all of this while on the move. Customers demand it
Now with a mobile app you can track how your overall marketing is doing. You'll know how many apps are downloaded, from where, when and by whom. You can talk to your customers without worrying about open rates (email). And it's not a one way conversation; the consumer can send you feedback and ideas on new features. With a mobile app you can map consumer trends faster than ever before. Communication
The control and reach of your promotions are enhanced with mobile apps. Now you can target specific people and locations, based on user information. You can measure and test promotional ideas before committing to a full campaign much more effectively. Promotion
The best part is all of this new found power and control can be used by just one person or a small group with ease. If the app is well designed, the admin controls should be easy to use. I've see amazing apps that failed because the admin controls were not user friendly. Administration
Resources: https://www.waypedia.com http://ezinearticles.com/?Ten-Reasons-to-Develop-a-Mobile-App-for-Your-Business&id=8389689