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National FFA Agricultural Communications Career Development Event. Agricultural Communication and Leadership. Purpose. … to provide individuals with basic communications skills necessary to take advantage of career opportunities in agricultural communications. Purpose.

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national ffa agricultural communications career development event

National FFA Agricultural Communications Career Development Event

Agricultural Communication and Leadership

purpose
Purpose

… to provide individuals with basic communications skills necessary to take advantage of career opportunities in agricultural communications

purpose1
Purpose
  • Public communications about agricultural products, practices and policies are essential to the future of agriculture.
  • Students who are equipped with strong communication skills and who can use a variety of media to help the public understand issues related to the agricultural industry have a bright future in the job market.
format
Format
  • Each team is made up of five members
  • Each team member must be a member of a chartered FFA chapter
  • Two team activities
    • Communications project proposal
    • Communication project presentation
  • Two individual activities
    • Test
      • Editing Exercise
    • Practicum
format1
Format
  • All team members wear official FFA dress in all events
  • Students must provide pens and pencils
  • Specialized equipment for presentation and practicums are provided
team activities
Team Activities
  • Topic is the same for the proposal and presentation
  • Themes of topics rotate yearly
    • 2006 – Local Environmental Issues
    • 2007 – FFA Recruiting and Educational Activities
    • 2008 – Safety Issues
    • 2009 – FFA Community Involvement
    • 2010 – Local Environmental Issues
    • 2011 – FFA Recruiting & Educational Activities
communications project proposal
Communications Project Proposal
  • The key is to select a topic specific enough that the team will be able to do a good job
  • Each team prepares a proposal for their chapter explaining the communications activities planned to publicize and event or issue
communications project proposal1
Communications Project Proposal
  • Proposal should be a maximum of 12 double-spaced pages, 8 x 11 white paper, 1” margins, Times New Roman or Times font
  • 12 pages does not include reference, appendices or cover pages
communications project proposal2
Communications Project Proposal
  • Submitted with a staple in the upper-left hand corner
  • No folders, binders, special covers or other placement of staple
  • Associated Press Stylebook and Libel Manual style
  • Cover page should include
    • Title of proposal
    • State
    • Chapter name
    • Team members names
    • Date
communications project proposal3
Communications Project Proposal
  • Proposal should include the following sections:
    • Rational for selecting the project, including background information
    • Objectives of the project
    • Audience to be targeted
    • Key messages or themes
    • Media selected to accomplish the project
    • Budget to produce and place communications materials
    • Criteria upon which the project will be evaluated
communications project presentation
Communications Project Presentation
  • Each team has 15 minutes to present;
    • 5 point penalty deducted for each major fraction of a minute over 15 minutes
  • Judges will have 5 minutes to ask questions following the presentation
  • Presentation should follow and cover all sections included in proposal
communications project presentation1
Communications Project Presentation
  • Examples of material used in the execution of the proposal should be included
  • Each member must participate in the presentation
  • Teams have 10 minutes to set up and take down the presentation
individual activities
Individual Activities
  • Test
    • Editing exercise
  • Practicums
slide14
Test
  • Editing exercise
    • Each team member will complete and editing exercise
    • Printed document contains 25 mistakes
    • Identify as “Correct” or “Incorrect” with incorrect items corrected
    • NOT allowed to use the style manual or a dictionary during the exercise
practicums
Practicums
  • Consist of four individual events
  • Prior to event, each team should assign a member to each activity
  • Practicums include
    • Organizing and writing a news story
    • Organizing and writing a press release
    • Developing and carrying out a broadcast
    • Preparing a photo for editing and captioning
practicums1
Practicums
  • All teams meet for orientation and press conference; seated by practicum group
  • At press conference, will receive a press packet with background information on the agricultural topic and expert to use during the event
  • Expert will speak on an agricultural topic for 20 minutes; students may take notes
practicums2
Practicums
  • After the presentation, broadcasters and graphic designers will be dismissed to compete their tasks
  • News writers and press release writers will be involved in a 10-minute Q & A with the expert
  • Tape recorders will not be allowed
  • Only news writers allowed to ask questions
news writers
News Writers
  • Write a news story for an agricultural publication based on information gathered at news conference
  • 250-350 words
  • 12-pt Times New Roman, double spaced
  • Follow inverted pyramid style
news writers1
News Writers
  • Strong focus and lead, answer who, what, when, where and why
  • Also include a headline
  • Will have 60 minutes to compose story; story then will be word processed by student on computer, printed and scored
  • Judging based on written communication, skills, accuracy, organization, style, creativity & grammar
press release writers
Press Release Writers
  • Write a press release as if the expert’s company or organization was distributing it
  • Use the press packet and information gathered in press conference
  • 200-300 words, excluding words in header
  • 12-pt Times New Roman, double spaced
press release writers1
Press Release Writers
  • Will have 60 minutes to compose story; story then will be word processed by student on computer, printed and scored
  • Judging based on written communication, skills, accuracy, organization, style, creativity and grammar
broadcasters
Broadcasters
  • Use the press packet and information gathered in press conference to write and carry out a two-minute radio broadcast
  • Message should be suitable to be aired on a radio station or network
  • Use a standard cassette and tape recorder to record and broadcast the story
  • Will be allowed to listen to recorded broadcast if time allows
broadcasters1
Broadcasters
  • Cassette with recorded broadcast will be turned in to be evaluated
  • Also develop and turn in five written questions that she or he would have asked the expert if they were given the opportunity to interview the expert
  • Will have 60 minutes to complete tasks
graphic designers
Graphic Designers
  • Each will complete exercises in photo editing and photo caption writing
  • Will have 60 minutes to complete the tasks
graphic designers1
Graphic Designers
  • Photo editing exercise
    • Member will receive a variety of photos and will select photo for the news story or press release
    • Choose one photo and provide three written reasons why it was selected
graphic designers2
Graphic Designers
  • Photo caption writing exercise
    • Write and place a two-line caption (about 25 words) for one of the photos selected for the layout
    • Judged on accuracy of information, grammar, brevity, clarity, style and creativity of captions
team project scoring
Team Project Scoring
  • Communication Project Proposal
    • 150 points total
    • Most important: rational and objectives of project
  • Communication Project Presentation
    • 150 points total
    • Most important: questions and answers
test scoring
Test Scoring
  • Editing Exercise
    • 25 points per team member
    • 100 points total
practicum scoring
Practicum Scoring
  • News Writer Story
    • 100 points total
    • Most important: lead/focus and accuracy of information and quotes
  • Press Release Writer
    • 100 points total
    • Most important: lead/focus
practicum scoring1
Practicum Scoring
  • Broadcaster’s Recording
    • 100 points total
    • Most important: quality of five written follow-up questions
  • Graphic Designer
    • 100 points total
    • Most important: photo selection and cropping
overall scoring
Overall Scoring
  • Practicum Scores 400 points
  • Communications Project Proposal 150 points
  • Communications Project Presentation 150 points
  • Test Scores 100 points
  • TOTAL 800 points
tiebreakers
Tiebreakers
  • Team
    • Proposal rank
    • Practicum rank
    • Presentation rank
  • Individual
    • Practicum rank
    • Quiz rank
    • Editing exercise score