A ny statements in this presentation that are not historical facts are forward-looking statements within the meaning of Section 21E of the Securities Exchange Act of 1934. The words "estimate," "expect," "anticipate" and other expressions that indicate future events and trends identify forward-looking statements. These forward-looking statements are subject to risks and uncertainties and are subject to change based upon a variety of factors that could cause actual results to differ materially from those The Guitammer Company anticipates. Factors that could have a material and adverse impact on actual results are not disclosed in this presentation. The Guitammer Company does not undertake any obligation to publicly update or release any revisions to these forward-looking statements to reflect events or circumstances after the date of this presentation or to reflect the occurrence of unanticipated events, except as required by law.
A New Dimension of Excitement Guitammer’sButtKicker "4D" experience adds impact to movies, video games and soon live broadcast sports! Movies Live Sports Video Games Home Theater
Two growth platforms: established core business and emerging ButtKicker Live! • Long-term growth opportunities in home entertainment, movie theater, gaming and musicians/pro audio markets • ButtKicker Live! broadcast technology is positioned to be the next TiVo or Slingbox and is analogous to Dolby’s audio patents • ButtKicker Live! broadcast concept now being tested in prominent sports arena and other settings • Recent private placement raised $2.34 million in growth capital and extinguished nearly $1.5 million in debt
Provides similar entertainment experience at significantly lower cost than motion-based competition • Patented “floating magnetic suspension system” • Greater low frequency range than any competitive device (5-200 Hz) and provides powerful immersive bass experience for consumers
Smooth, accurate musical response without resonant frequency peaks or hot spots • Virtually indestructible and maintenance-free due to superior design characteristics • Only tactile products designed for mass market consumerelectronics distribution with the appropriate packaging,pricing and “all-one-kit” ease of use
HOME THEATERS GAMING MUSICIANS/ PRO AUDIO • Consumer • All-in-one kits • Add-on accessories and components • Point of purchase packaging • Custom installation Online Gaming PC Games Console • Many top drummers and bass players for famous bands use ButtKicker branded products • Strategic partnership with Pearl Drum for "Throne Thumper by ButtKicker“ – Pearl handling North America and European distribution
Consumer electronics sales exceeds $190 billion in annual wholesale revenues • Home theater sales, including home theater in-a-box (HTIB) system sales, exceed 3 million units per year • “Sound bar” sound systems forecast to top 3 million units per year and have tripled in unit volume over last 3 years • HDTV purchases are averaging almost 32 million units per year in the U.S. • 72% of households own at least one HDTV • 87% of households are projected to have at least one HDTV by 2012 year-end Source: CEA Market Research (*2012 data projected)
76% of respondents to Company’s Facebook poll indicated they would pay a higher ticket price to watch a movie in a ButtKicker equipped theater
“The overwhelming response we have seen has encouraged us to further expand Lumière’s ‘4D’ ButtKicker footprint to help satisfy the demands of our customers for unique and immersive experiences when they visit one of our luxurious cinemas.” - Jimmy Wu, Founder & CEO IMAX U.S. Theaters International Theaters Amusement & Attractions “Seeing an IMAX film at Jordan’s is the only way to see a movie! you don’t just see a movie… you feel a movie! Once a customer experiences a movie with us, they don’t go back to traditional movie houses. It’s the only way to go!” - Eliot Tatelman, Pres. & CEO
Patented technology that enables the excitement, impact and feeling of sporting events to broadcast in synch with sound and video • Successful stage one, “Proof of concept” in-arena testing of the patented ButtKicker Live! broadcast technology with a major sports league during both the regular season and playoffs • Successful in-suite testing of ButtKicker Live! for patrons inside a glass-enclosed luxury box during a live major motorsports race
All digital television transmission, over-the-air, cable, satellite or IPTV, is broadcast in 5.1 surround sound which is an ideal format for ButtKicker Live! • Consumer electronics industry exceeds $190 billion in annual wholesale revenues in USA • Home theater sales, especially home theater in-a-box system sales (HTIB) sell over 3 million units per year. • Audience includes over 65 million cable TV subscribers and approximately 30 million satellite TV subscribers. • ESPN is available in nearly 100 million households, NBC Sports Network in over 75 million households and the NFL Network in almost 57 million households. Source: The Consumer Electronics Association
“Blocking” patent for the broadcast space • More “fence” IP being developed around key system components
Formation of Technology Advisory Group provides access to key industry experts and partners • First mover advantage in high-margin, recurring revenue, immersive entertainment broadcast market
ButtKicker Live!® delivers economic benefits across the sports broadcast ecosystem: • Content providers (sports leagues and programmers) • Networks and broadcasters • Distributors and operators (capital CATV, DBS, FiOS, IPTV or OTA) • ButtKicker Live!® drives viewership, fan loyalty and revenue by offering: • Enabled content with recurring revenue models • End-user hardware sales (similar to TiVo® and Slingbox®) • Advertisers increase viewer engagement and broadcasters grow ad revenue with premium ButtKicker Live!®-enabled spots • Fans enjoy an unprecedented connection with their favorite players, drivers and teams • Engaged Global Inventures to create framework for Technology Advisory Group of multiple industry experts to advance development & commercialization
ButtKicker Live! offers a recurring revenue model that benefits the entire sports ecosystem. • Large scale consumer adoption rollout modeled after successful TiVo and Slingbox rollouts with distribution (DBS) partners. • Broadcast patent is “device independent” which paves the way for a pure play broadcast royalty only opportunity as well as possible joint venture licensing with major CE products companies for the in-home hardware. • Additional in-arena or live event revenue and brand awareness opportunities with special ButtKicker Live! enabled seating areas and sections.
Lumiére Pavilions Jump Starts Chinese New Year with Eight Theater Installation Of Guitammer's Patented “4D” Technology • Leading Chinese Luxury Cinema Operator Increases Availability of Guitammer’s Immersive Entertainment Experience to Nearly 1,400 Seats • The Guitammer Company Announces Strong 2012 Financial Results • Broad Progress Made on Core Business, Revenue Growth, Balance Sheet Enhancement and ButtKicker Live! Broadcast Technology • Guitammer and State of Ohio Modify Terms of “Innovation Loan” • Guitammer’sCash Flow Enhanced by Over $375k for FY13 and FY14 • Guitammer Names National Sales Manager – Home Theater • Industry Veteran to Lead Company’s Home Theater Sales Efforts • Guitammer Joins North America’s Largest Buying and Marketing Organization • ButtKicker Products will be a “Featured SOLUTION” in Nationwide’s SOLUTION CENTRAL at the PrimeTime! Buying Show & Member Conference in Las Vegas
Mark Luden – President and CEO Mark has held positions with increasing executive responsibilities in sales, marketing, and top management positions in the software industry for 13 years before joining Guitammer Company. In addition to leading the strategic and day-by-day operations of the Company, Mark has earned the respect of his peers in the consumer electronics industry, serving as an elected member of the Executive Board of the Consumer Electronics Association, the Board of Industry Leaders, the Chairman of the Division Executive Board and past Chairman of the Small Business Council. John Ertmann – SVP ButtKicker Live! John founded the Columbus Sports Network in 2005 and served as its President and General Manager. Prior to that he was Legal Counsel for the New York Yankees, Executive Vice President for Major League Soccer and Vice President of Sports Negotiations for NBC. Marvin Clamme – Director of Engineering Marvin is a professional studio engineer with an Electronics Engineering Technology undergraduate degree from Purdue University. Marvin has extensive audio engineering experience including serving as the recording engineer at Britannia Studios in Los Angeles. He has worked for and traveled with well known entertainers such as Merle Haggard and Tom Jones. Ken McCaw – Founder and Member of the Board of Directors Ken is an accomplished musician, producer, writer and inventor. He is a graduate of the UCLA Film Scoring program and has worked as a producer for Walt Disney Productions. Additionally, he has written and produced music for The White House, the US Olympic Committee, Opryland Productions theaters and playhouses throughout the country.
John Ertmann – SVP ButtKicker Live! John founded the Columbus Sports Network in 2005 and served as its President and General Manager. Prior to that he was Legal Counsel for the New York Yankees, Executive Vice President for Major League Soccer and Vice President of Sports Negotiations for NBC. Mark Bell Senior Director, Industry Affairs & Administration, National Cable & Telecommunications Association Dr. Rich Prodan Vice President & Chief Technology Officer, Broadband Communications, Broadcom Corporation Bill Warga Vice President, Technology, Liberty Cable