How SEO Agency Maintain Rankings During Google Algorithm Updates?

1. How Does an SEO Agency help preserve your website rankings during Google Core Algorithm updates? Table of Contents: •Introduction •What’s Google Core Algorithm Updates About? •How an SEO Agency Shields Your Website from Rankings Drop? oConstant Monitoring and Analysis oContent Audits and Optimization oImprove Technical SEO oStrengthening E-E-A-T Factors oDiversifying Traffic Sources oBacklink Quality Management oUser Experience (UX) and Core Web Vitals Optimization •Why DIY SEO Is Not the Answer? Key Takeaways: •Google’s core updates can significantly impact website rankings, making SEO expertise essential.

2. •SEO agencies monitor algorithm changes using advanced tools like Google Analytics and SEMrush. •They conduct content audits, optimize outdated pages, and enhance structured data. •Technical SEO improvements ensure fast loading times, mobile- friendliness, and secure encryption. •Strengthening E-E-A-T factors boosts credibility through author bios, reviews, and high-quality backlinks. •Diversifying traffic sources through social media and email marketing reduces reliance on organic search. •SEO agencies manage backlink quality, remove toxic links and secure authoritative placements. •Core Web Vitals optimization enhances user experience and maintains rankings. •Professional SEO expertise ensures long-term stability amid frequent Google updates. Did you ever feel your heart skip a beat after hearing “Google just rolled out a core algorithmic update?” Well, you aren’t alone. In 2024 alone, the search engine giant made 7 confirmed algorithm updates, including four core updates and three spam updates, and the March 2024 core update was Google’s biggest update ever as it upgraded several systems within the core algorithm. If your business depends massively on search engine traffic, these core updates can be the real turning point for better or for worse, and this is why you need to work with a professional SEO agency in India. Source: Link Google’s core updates invariably and implicitly mean irregularity. One moment, your website will be ranking at the top, and the next, it will be lost in the digital abyss. However, before you hit the panic button, there’s good news: an SEO agency in India can help safeguard your website’s ranking and keep you ahead of your competitors. The Role of Google’s Core Algorithm Updates With the emergence of AI and skyrocketing black-hat SEO techniques, search engines like Google regularly update their algorithms to improve the quality of search results. Unlike minor tweaks, core updates massively impact website ranking as they reshuffle search engine results based on a better understanding of content, relevance, and use intent.

3. Google prioritizes several elements in these updates. Some of them include: •Content quality with informative, helpful, original, and well-researched content. •User Experience (UX) to ensure your site loads quickly and is mobile- friendly. •Backlink Quality so search engines can analyze if your backlinks are from authoritative sources •E-E-A-T (Experience, Expertise, Authoritativeness, Trustworthiness) to evaluate your website's credibility Because these updates can significantly impact your search engine rankings (positively or negatively), it's essential to hire an SEO agency for a stable and successful SEO strategy. How an SEO Agency can Help? Without further ado, let’s take a deep dive into how an SEO agency safeguards your position on SERP rankings: #1 Constant Monitoring and Analysis SEO agencies keep their fingers on the pulse of Google updates. They use advanced tracking tools like Google Analytics, Search Console, and third-party platforms such as SEMrush or Ahrefs to analyze fluctuations in rankings. When an update hits, they quickly identify what’s changed and how it’s affecting your site, so they can take immediate action as necessary. #2 Content Audits and Optimization If you know about search engines even a little, you would know that Google is obsessed with high-quality content, and so is a good SEO agency. Before and after an update, they: •Check where your website stands. SEO professionals audit the existing content on your site to ensure it meets the latest SEO standards. •Optimize any outdated pages or broken links to align your website with Google’s dynamic algorithms. •Remove or update any low-performing content on your website to improve relevance and add value. •Implement structured data (schema markup) to enhance search visibility. #3 Improve Technical SEO As the page load times go from 1 second to 3 seconds the probability of bounce rate increases by 32%.Your website might have the best content, but if it isn’t

4. technically sound, Google will never rank it. This is why technical seo services is crucial to: •Optimize your site for speed and performance •They ensure mobile-friendliness for a better user experience •Fix broken links and crawl errors •Implement secure HTTPS encryption, and •Improve internal linking, so your site is more discoverable and has better outreach. Source: https://www.thinkwithgoogle.com/marketing-strategies/app-and- mobile/page-load-time-statistics/ #4 Strengthening E-E-A-T Factors Google’s focus on Experience, Expertise, Authoritativeness, and Trustworthiness (E-E-A-T) means your site must showcase credibility. SEO agencies: •Enhance author bios and credentials for blog posts. •Improve the "About Us" and "Contact" pages for better transparency. •Encourage positive reviews and user-generated content. •Secure high-authority backlinks from trusted industry sources. #5 Diversifying Traffic Sources A core update shouldn’t spell disaster if you’re not overly reliant on organic traffic. SEO agencies help you: •Build a strong social media presence to drive engagement and website visits. •Develop an email marketing strategy to nurture leads. •Create content optimized for other platforms, such as YouTube or LinkedIn. #6 Backlink Quality Management Not all backlinks are created equal. If Google updates target spammy link- building practices, your rankings might take a hit. An SEO agency: •Audits your backlink profile to remove toxic or irrelevant links. •Builds high-quality, organic links from reputable sources. •Strengthens relationships with authoritative sites for guest posting opportunities. #7 User Experience (UX) and Core Web Vitals Optimization Google prioritizes user experience through its Core Web Vitals metrics, which measure: •Largest Contentful Paint (LCP): How fast your main content loads.

5. •First Input Delay (FID): How quickly your site responds to user interactions. •Cumulative Layout Shift (CLS): How stable your visual elements are. An SEO agency ensures your site meets these benchmarks to maintain or improve rankings. Why DIY SEO Is Not the Answer? You might think handling SEO in-house is also an option, but the reality is it’s not. If you want to optimize your site as per Google’s ever-evolving algorithms, you need constant vigilance, expertise, and advanced tools, that’s only possible with a proficient SEO agency. A seasoned SEO agency brings: •Expert knowledge of SEO specialists who stay up-to-date with Google’s latest guidelines. •Dedicated resources because they have access to premium SEO tools and analytics. •Experience in handling algorithm shifts to minimize rank drops. Looking for professionals who offer SEO services in India to keep your brand afloat in the digital ocean of search engine algorithm updates? Reach out to the team at SEOTonic today! Source: https://www.seotonic.com/how-seo-agency-maintain-rankings-during- google-algorithm-updates/