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6 Advanced Ways to Improve Your Site's SEO

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6 Advanced Ways to Improve Your Site's SEO - PowerPoint PPT Presentation

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The first step is to simply pick the search term or phrase you want the post to show up for.

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Presentation Transcript
Pick a good keyword to focus on1
  • The first step is to simply pick the search term or phrase you want the post to show up for. The easiest way to do this is useGoogle Keyword Planner, a free tool that will show you an estimate for any search phrase. 
Research the competition2
  • Take a look at all the content on page one of Google, ignoring any ad results at the top. The 10 (or so) results are your competition! What are they missing? Can you do better?
Write the best content3
  • Now that you know what your competition looks like, it's time to create the content that is going to blow those folks out of the water. This is perhaps the most difficult part, but it's the most important. 
Put the keyword in your header5
  • You can organize most webpages by having a large title at the top, followed by several sub-headers throughout the page. This organization is helpful not only for people in skimming blog-post articles, it's helpful in showing Google exactly what your blog post is about.
Put the keyword in the name and alt-tag of your image6

Next, if your blog post contains images, you can use those images to cement the idea to Google about your post's topic. There are two ways to do this:

The image name

The image alt tag

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