CONCEPT: Agarbattis” also known as “Incense Sticks” are made from aromatic plants and essential oils extracted from plants or animal sources. • When lightened, they release fragrant smoke which is used in religious activities, prayers, therapeutic and aesthetic purposes. • These have been used since times immemorial as an integral part of Hindu deity worship In India. • about 10,000 agarbatti manufacturing units in the country including tiny, small and medium, besides another 200 well-established ones having over 50 branded agarbattis. Nearly 12 lakh people are directly or indirectly employed by the industry.
CONCEPT: • India is exporting a wide range of agarbattis or incense sticks that have natural,exotic fragrances extracted from jasmine, sandalwood (chandan) and rose. • The incense sticks are packed in attractive packaging. • The agarbatti industry depends heavily on forest products for raw materials—a natural advantage since nature has bestowed upon it vast expense of forests.
Governing Body • Ministry of Commerce and industry, Government of India over the years has been playing an important role in promoting exports of agarbattis from the country.
PACKAGING • Packaged quite attractively, these brands appeal to a cross section of consumers at various price segments. • These agarbattis are available in ‘fragrance locked packets’. • Fragrance-locking’ is a unique concept of packaging which helps to retain the fragrance for a longer period.
India’s exports of Agarbattis to major countries • India’s exports of agarbattis, shot up steeply by 21.68 per cent when the same reached a level of Rs. 247.42 crore over Rs. 203.33 crore in the previous year. • Country-wise export trends reveal that USA continues to be the largest market. • There was a phenomenal growth of 39.54 to this market during the period----exports having touched a figure of Rs. 35.57 crore as against Rs. 25.49 crore. • The other major markets witnessing steep growth during the period comprised: • Djibouti (92.74%), Sri Lanka (57.92%), Australia (53.75%), Spain (46.43%), Mauritius (46.04%), Chile (38.99%), Egypt (33.51%), Malaysia (33.32%), UAE (28.53%), South Africa (26.78%), and UK (26.58%). • On the other, the markets showing a negative growth during the period include: Italy(48.45%), Brazil (14.55%), and France (3.49%).
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