Introduction According to an independent case study it is believed that over 50% of the people who are close to internet search for information, products or services online which can satisfy them. The study also states that the user searching for information online is increasing rapidly day by day. People visiting search engine like Google, Yahoo, MSN and Bing have increased rapidly and the pages indexed by the search engines and the search importance also increased.
What is SEO, Why it is Important ? Search Engine Optimization is a step by step process of Increasing visibility of a website in search engines and thus increasing the web traffic towards a website. Now a days reaching customers is more important as the competition is high in the market. Generating new leads by physical visits and converting them to make a sale or to make them subscribe to our services is a time consuming activity. It is a best solution to top search engines results to drive more visitors traffic to increase sales and subscribers through keywords and key phrases which best describe your company or service.
SEO Process SEO SEO process consists of different levels of processing where it consists of Search Engine Optimization and Social Media Optimization. Again Search Engine Optimization is divided into On page optimization and Off Page optimization. Search Engine Optimization Social Media Optimization On Page Optimization Off Page Optimization
Search Engine Optimization • On Page Optimization • Keywords research and Placement • Title Tag Optimization • Meta Tag Optimization • Alt Tag Optimization • Search Engine Verification • Navigation Setup • Site Map Creation • W3C validation • Competitor Analysis • Custom Error Reports Creation • Image Optimization • Webmaster Tools, Adsense and Analytics • Header Tag Optimization • Content Optimization
Off Page Optimization • Search Engine Submissions • Article Submissions • Directory Submissions • Social Book Marking • Web 2.0 Marketing (squidoo, hubpages) • Classifieds and Adwords posting • Press Releases
Social Media Optimization • RSS feeds optimization • Social News Optimization • Share buttons • User Ratings and Polls Creation • Forums posting • Image Optimization • Videos Optimization • Blogging • Blog Commenting • Group Creations • Social Pages Creations • Status Updates
How SEO is done ? Search Engine Optimization is done by considering the services that a company provide through their websites. A customer search for information on search engines like google, Yahoo etc by typing the keywords or key phrase of the service required. By considering these keywords and key phrases the SEO process is done. Keywords and key phrases are placed in Title Tags, Description and Keywords of a website on each and every page. The content is optimized by re-writing the keywords and key phrases on the pages of a website. Search engines display information crawled by spiders on the basis of these Title Tags, Keywords and Descriptions . Placing ads on search engines and social networking sites are also considered as SEO process.
Benefits • Online Brand building • Search results last long in search engines • Occupies top places of search results for a keyword or key phrase • Reduces further advertising cost to company • Minimal cost ads with Adwords • Drive better and genuine traffic towards website • Increases sales and conversions • Availability to customers and visitors increases
Contact D Rajesh Kumar SEO Promoter # 1-8-732/17, Veg Market Road, Beside Bhagya Nagar Junior College, Nallakunta, Hyderabad-44 +91-78426-03246, 91770-21028