Social media is considered a good way to increase traffic to a website and thereby increase revenue. Businesses have started realizing that social media marketing is an integral part of search engine optimization and offers a unique way to build brand image. Hence, to successfully implement a social media marketing campaign, it is important that you do proper research and planning. This will ensure you get good return on your investment. That is why when you are using social media optimization services of an SEO company, it is important that you first create a budget.