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Tracing back to 5 years, content marketing was a technique of acquiring valuable links which was used by the significant brands only. A million dollar budget was set by these companies for initiating huge promotional campaigns with the main aim of acquiring links from the websites which are otherwise beyond reach for the small and medium scale business.
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The search engines Optimization market is continuously evolving its discourse. With technically sound Google algorithms, gaining maximum footfalls with a mediocre content is a futile hope. For gaining a deep insight and a broad outlook, hiring the best SEO services in Delhi would be an ideal thing to go for. The SEO experts at these SEO companies help the business achieve the goals and revenue with the use of different SEO tools designed especially for the purpose. Let’s now have an insight into how these companies market content.
Content Marketing Tracing back to 5 years, content marketing was a technique of acquiring valuable links which was used by the significant brands only. A million dollar budget was set by these companies for initiating huge promotional campaigns with the main aim of acquiring links from the websites which are otherwise beyond reach for the small and medium scale business. This led to stiff competition between small business websites which by adopting competitive pricing technique aim to attract potential buyers. Impact of Do Follow Links Obtained from Sponsored Articles As believed by many SEO companies, the content marketing adds value to the link building. The content published in the form of article or blog are influenced by various factors: 1. Current link profile of the site 2. Website’s authority 3. Whether the website publisher grants the permission to include keywords in the anchor text. 4. Whether the links obtained from the websites are non-follow ones. Advantage of Content Marketing What content marketing amounts to is engagement. Engaging maximum visitors through interesting and valuable content boosts a website’s online visibility and the customer oriented content floods up traffic on the website. The greatest challenge faced by SEO companies is the SEO component of the content marketing. By adopting various potential measures, the SEO companies aim at creating links between websites and the authority. After the website gets approved of its authenticity, the website witness great jump in the rankings on the search engines. Through this, the SEO companies help the business owners double up the revenue and increase traffic. Although, achieving the ideal stage is still challenging for the marketers. Now, we know why “Content is the king” is swear by the marketers.
