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Whether you are a startup or a business that already has a strong market presence and considering rebranding you need to get a brand name that invokes different thought and a feeling of uniqueness in your audience. If possible, engage the audience and ask them what they think. After all, you are asking them to part with their money.<br>Recently a new connection started the conversation stating u2013 u2018I love the Waking Giants name, I totally get it and what you believeu2019. This is the kind of dialogue you should be trying to create in the mind of your customer - a brand name that gives a sense of what you do mixed with results to aspire to.<br>As a brand example, u201cWaking Giantsu201d helps business owners grow their business - this is reflected in their brand name.<br>u201cWakingu201d conveys visions of waking from slumber, starting to move.<br>u201cGiantsu201d - conveys aspirations of potential.<br>The brand name is also broad. Growth can happen in many ways. Waking Giants hasnu2019t pigeon-holed itself into offering a single method or tactic (like a company that had u201cSEOu201d in its brand name for example - this limits the offering in the prospect's mind).<br><br>Visit for more information at:<br>https://waking-giants.com/brand-strategy/<br>https://waking-giants.com/how-to-create-a-brand-strategy-course/<br>https://waking-giants.com/how-to-choose-the-right-brand-name/<br>
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