www.amarketforce.com aMarketForce 10th February 2010 US Headquarters 888 Saratoga Avenue, Suite 203San Jose, CA 95129USAPhone: 408-342-1700Fax: 408-342-1705 India Office 203, Shapath 2, Opp. Rajpath Club, S.G Highway, Ahmedabad , GJ 380015 Phone: +91 79 40241600 Fax: +91 79 26878961
www.amarketforce.com aMarketForce helps companies increase sales and shorten sales cycles by providing resource-intensive sales, marketing and back office services. aMarketForceminimizes the risks of outsourcing through real time communication, and strong program management.
www.amarketforce.com Business Experience • Pioneer in providing marketing services to companies in the U.S. since 2002, parent company started outsourcing in 1995 • Significant experience with small and large companies • Strong management team that understands U.S. based customer needs and business practices • Successful track record of executing complex projects on-time and under-budget • Proven processes for constant and close communication with customers and the offshore team
www.amarketforce.com Executive Team Ashwin Vora, Chairman Successful experience in outsourcing services, operations, strategic planning and engineering. A pioneer in the field of outsourcing. Founder of V-Soft, Inc. parent company of aMarketForce. Reshma Nigam, CEO and President Years of experience in consulting and business management. Worked with Silicon Valley companies in marketing communications and sales operations. Focused on processes that deliver superior services to customers, employees, and shareholders. Anand Sanchorawala, General Manager Experienced in marketing, business development, pre-sales, transitions, delivery, and project operations. Responsible of all aspects of strategic planning and operations at aMarketForce’s India facilities. Manish Sharma, Director of India Operations Highly experienced in Information Technology and Process Outsourcing domains. Experiences include project management, technical support, training, and business development.
www.amarketforce.com Areas of Expertise Business-to-Business Services: • Inside sales • Marketing Services • Internet Marketing Services • Inbound Support Solutions • Back office - Data Processing and Form Filling
www.amarketforce.com Inside Sales Customer Database Clean-up and Validation • Identify duplicate entries • Clean up inaccuracies • Consolidate accurate list • Append missing information Prospect Database Development • Define target market for client’s products or services • Develop customized list of target prospects • Provide complete contact information for prospects • Purchase lists from other sources if required • Lead Generation • Develop complete understanding of client’s product and services • Develop relationship with client’s prospects via phone and email • Set up appointments for client’s sales team with qualified prospects
www.amarketforce.com Marketing Services • Market Research • Primary and Secondary research • Customer satisfaction surveys • Current and future market trends • Market surveys for customer opinions, competitive positioning • Collect, review, analyze and interpret results • IP Research and Analysis Event Recruitment and Post Event Follow-up • Email and phone recruitment for special events • Set up sales appointments at trade shows and conferences • Follow up and mail information after events
www.amarketforce.com Marketing Services Website Management • New website design • Website maintenance and updates • Search engine optimization • Search engine marketing Competitor and Industry News Tracking • Analyze, interpret and monitor: • Industry updates • Market trends • Competitor information, announcements, product launches and regulatory issues
www.amarketforce.com Internet Marketing Services • SEO (Search Engine Optimization) • Website Analysis, W3C Compliance, Web Server analysis and Source code recommendations • Industry and Competitor Research & Analysis • Keyword/Phrases Analysis & Research • On Page Optimization, PDF Optimization, Image & Hyperlink Optimization • Link Analysis & Building • Search Engine & Directory Submission, Submission to Local Search • Article Submissions, Free Classified postings, Optimized Press Release distribution • Google Webmaster Tools Integration • Google Local and Yahoo Local Listings • Sitemap management and submission • Google Analytics Integration and Custom Coding, Reporting and Goal Tracking • Monthly Reporting (Traffic Analysis Report, Keyword Rank Report, Google Analytics Report)
www.amarketforce.com Internet Marketing Services Email Campaigns • Email campaign template design (Simple HTML) • Automated Email Blast • Tracking (Email Openers, Website & Landing page clicks, Bounced Emails, Unsubscribe) • Email Campaign Reporting including all details of openers, bounces and track urls. • Email campaigns specific to promotion of: • 1. White papers • 2. Success Stories • 3. Customer testimonials • 4. Press Releases/articles • 5. Data sheets • 6. Events (Webinar, Seminar, Tradeshows, Workshop) • 7. Webcasts • 8. Research Reports • 9. Blog updates
www.amarketforce.com Internet Marketing Services • Social Media Marketing and Blogging • Social Media Links Setup (Twitter, Facebook, Linkedin, Faves, Digg, StumbleUpon, Delicious, YouTube, Other Applicable Social Media Platforms) • 1 update per day on Twitter • Blog post update when blog content is posted on Twitter • Network Building • Video Distribution using Social Media Channels • Social bookmarking • Power point presentation submission • RSS Feeds • Set up 5 Blogs in major blogging sites for each of your services/products
www.amarketforce.com Internet Marketing Services • Affiliate Marketing • Build the affiliate program from the bottom up, or take over and improve an existing one. • Identify and recruit new affiliates. • Train your affiliates in both offline and internet marketing. • Track sales and make payments. • Ensure affiliates market lawfully and remain on the right side of spam laws. • Monitor and report on competitors’ affiliate campaigns, promotions, and activity. • Provide your affiliates with up-to-date promotional materials. • Identify and implement other opportunities to enhance the affiliate program. • Motivate affiliates to promote and sell more products/services. • Keep close contact with your top affiliates both through e-mail and over the phone. • Keep affiliates informed of new product/service upgrades, enhancements or launches.
www.amarketforce.com Internet Marketing Services • PPC (Pay per click) • PPC Management • Adwords campaigns on popular search Engines like Google, Yahoo • Account Setup • Keyword Research & Bid Management • Competitive Analysis • Google Analytics • Email Support • Advanced Reports
www.amarketforce.com Inbound Support Solutions • aMarketForce Inbound Support Solutions includes: • Inbound Pre-Sales Support • Inbound Technical Support • Inbound Customer Support • We can provide email, chat, IVR and phone support for all inbound inquiries. Inbound Pre-sales Response Management • Inquiry handling and pre-sales support • Fulfillment of information requests • Handling purchase calls • All in-bound support calls for events • Respond to all toll free calls
Inbound Support Solutions • Inbound Technical Support • Simple issue registration/logging • Pre-defined process-based issue analysis and resolution • Issue escalation and hand over to customer support team • Customer issue record analysis and management Inbound Customer Support • Inquiry handling and pre-sales support • Fulfillment of information requests • Handling purchase calls • All in-bound support calls for events • Respond to all toll free calls
www.amarketforce.com Research Methodology Secondary Research: • Web-based research such as websites, newsletters, online journals & publications • Use of free and paid online services like Hoovers, OneSource, etc • Database operations like DeDuping, Extrapolating, Merging, and Sorting • Primary Research: • Specialized tele-calling to generate information directly from the contacts • Teams trained to interact with various levels of people such as the front office, administrative assistants, and senior management executive • Experience in servicing clients in engineering/hi-tech industries and in consumer products industries
www.amarketforce.com Back office - Data Entry & Form Filling Data Entry • Online, Offline data entry - database, text, numeric data entry - data entry for mailing list - data entry of surveys, questionnaires, reports - copying, pasting, editing, sorting, and indexing • Database operations like DeDuping, Extrapolating, Merging, and Sorting • Form Processing • Form filling and processing • Survey processing, insurance claim processing, check processing • Web processing and research, data conversion from web to excel, MS Word etc.
www.amarketforce.com Engagement Model • Execution model: Deliver on quality, time, and cost • Known to accept only those projects where we can deliver value • In-depth and relevant expertise deployed for customer’s needs • IP protection: Legal, physical, and system level protection • Prompt communication: On-site manager is available real-time to the customers, in their time zones • Learning at organizational level: Effective knowledge retention strategies in place, you engage with a company, not an individual
Account & relationship management • Customer communication • Onsite project co-ordination CEO & President Account Manager U.S. operations • Project scoping & estimation • Manpower resources • Infrastructure set-up • Project execution & management • Project reporting & deliverables Offshore center Director, India Operations Project Manager 5+ years experience Team Lead Research services Team Lead Telemarketing services 3+ years experience 1+ years experience Team Team www.amarketforce.com Project Organization
www.amarketforce.com Offshore Infrastructure Computing Infrastructure: • Microsoft Windows 2000 based Advanced Server • Windows XP Professional based clients • MySQL Server 5.0 based secure database server • Network components include Cisco and D-Link switches and Intel LAN Management Adapter • Telecom Infrastructure: • Cisco VoIP adaptors • Arrow server based call recorder • Adequate PSTN lines Human Resources: • Qualified and experienced resources for contact discovery and event recruitment
www.amarketforce.com Critical Success Factors • Years of experience in offering outsourced services • Worked with customers of varied sizes and from different industry verticals • A niche focus that is driven by a sound domain understanding, backed by an ability to deliver • Flexible and have a reputation of responsiveness • Stable workforce, key resources have been with the company since inception
www.amarketforce.com Customer Engagements • Scrub and validation of its HVAC prospect and customer databases • Database comprised of over 30,000 records • Achieved through secondary research, and tele calling • Respondent list development • OEM and end user telephone surveys for industrial consumables, automotive components, portable storage products, point-of-sales systems, etc.
www.amarketforce.com Customer Engagements (Contd.) • Multi-segment data base scrub and validation - lists came from various sales and marketing sources • Prospect database development - specific IT titles at large companies (> 5,000 employees) • Event recruitment • Multi-vertical database scrub • Prospect database development • Lead generation and appointment setting for its sales team
www.amarketforce.com Customer Engagements (Contd.) • Database scrub • Prospect database development • Event recruitment • Competitor profiling • Weekly competitor and industry news research • Collateral development • Prospect database development • Event recruitment • Lead generation and appointment setting
www.amarketforce.com Customer Engagements (Contd.) • Database scrub • Web Research • Prospect database development • Event recruitment • Data entry • Lead Generation • Data formatting
www.amarketforce.com Summary • Worked on diverse projects, since 2002, with various customers, and have passed through a steep learning curve • Ability to utilize 24 hours in a day by using 3 shifts depending on project requirements • aMarketForce business model is based on long-term projects and the relationships that we build with our clients • We only undertake projects that we know we can deliver • aMarketForce has the ability to scale up/down as and when projects demand • Low employee turnover rate, key resources have been with the company since inception • We encourage you to speak with our references and understand our philosophy and commitment
www.amarketforce.com Customer Quotes "The aMarketForce team is serving as an extension of our back office. The efficiency and enthusiasm of the team is amazing. They are vey prompt when it comes to any kind of work like data processing, database development or any lead generation or event recruitment activity. Our relations ship with aMarketForce team is going strong and we look forward to move ahead with the team”. -Ankur AgarwalProduct Manager, 9dot9 Media
www.amarketforce.com Customer Quotes “V-Soft has provided us valuable services for our marketing campaigns, recruiting for events, and updating and maintaining of our customer database using outbound calling and automated cleaning programs. We have been extremely satisfied with the quality of their services." - Cecilia Gunning, Novadigm (now HP) "V-Soft updated the customer database of one of our most valuable clients. The client had 30,000 records in their database. Working their magic, the V-Soft team was able to update the client information and clean up the database so that the client could provide targeted services which is so critical for customer satisfaction and retention." - Russ Haswell , Vice President, CustomerSat
www.amarketforce.com Customer Quotes (Contd) "The importance of valid, targeted lists to lead generation marketing campaigns cannot be overemphasized. V-Soft has played a key role in the success of several of MarketingWorks' client marketing campaigns through development and qualification of prospect lists, event attendance building through outbound calling activity, and on-going prospect/customer database maintenance. The quality of the service provided to our clients' programs has been outstanding, backed up by V-Soft's ability to meet agreed upon schedules within approved budgets." -Cathy Dalton, President, MarketingWorks
www.amarketforce.com Customer Quotes (Contd) "The team at aMarketForce (formerly V-Soft) was a pleasure to work with – the prospect data base they developed for us was high quality, delivered on time and on budget. I wouldn’t hesitate to work with them again or recommend them to colleagues." -Linda Clarke, Executive Vice President, Eastwick Communications
www.amarketforce.com Customer Quotes (Contd) "The aMarketForce (formerly V-Soft) team served as a virtual extension of my core marketing staff. They provided on-demand capacity for special projects such as conducting market research to help us prepare for a sales conference. On that initiative, I was very impressed with how quickly the analysts learned about our market, and the insights they provided in a very short time." -Peter Spielvogel,Director Product Marketing, Olive Software
www.amarketforce.com Thank you