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Redesigning The Business Of Advertising

Redesigning The Business Of Advertising. @ cindygallop @ istratbuzz. Collaborative competition. ‘If you align your strategies to what everyone else is doing, be sure a single business bullet will take you all down.’ Ndubuisi Ekekwe Innovators Go It Alone HBR Nov 5 2010. >.

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Redesigning The Business Of Advertising

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  1. Redesigning The Business Of Advertising @cindygallop @istratbuzz

  2. Collaborative competition

  3. ‘If you align your strategies to what everyone else is doing, be sure a single business bullet will take you all down.’ NdubuisiEkekwe Innovators Go It Alone HBR Nov 5 2010 > BRAND BRAND CONSCIENCE STEWARD

  4. Redesign the business Redesign agency Redesign the business model Redesign creativity > BRAND BRAND CONSCIENCE STEWARD

  5. Redesign the business

  6. > MAKE ADVERTISING MAKE GOOD GOOD ADVERTISING

  7. Redesign agency

  8. You cannot do new world order advertising from an old world order place > BRAND BRAND CONSCIENCE STEWARD

  9. Redesign the business model

  10. Redesign creativity

  11. ‘Yes, data and analytics are powerful tools, but they’re no substitute for inspiring others through creativity.’ 4A’s Conference: Data Won’t Trump Creativity Advertising Is About Romance, Not Science Adweek, March 27 2012

  12. The new creativity data-informed

  13. ‘Marketers’ desire to be data-driven is not yet matched by a consistent effort to collect the data necessary to make these real-time decisions.’ Marketing ROI In The Era Of Big Data: 2012 BRITE/NYAMA Marketing In Transition Study

  14. ‘31% of respondents said they believe simply measuring audience you have reached is ROI 57% are not basing their marketing budgets on any ROI analysis 28% are basing marketing budgets on gut instincts’ Marketing ROI In The Era of Big Data: 2012 BRITE/NYAMA Marketing in Transition Study

  15. > BRAND BRAND You are what you measure. CONSCIENCE STEWARD

  16. www.textsfromlastnight.com

  17. The world we live in… > BRAND BRAND CONSCIENCE STEWARD (813) So let me get this straight. You would sleep with an uncircumcised guy whose name you didn’t know, but you won’t try the new shrimp taco from taco bell?

  18. The new marketing reality is COMPLETE > BRAND BRAND CONSCIENCE STEWARD TRANSPARENCY

  19. I want you to know me.

  20. ACTION PERSONALIZATION NOTIFICATION TRANSACTION

  21. What do you want people to do?

  22. interest action social graph graph graph

  23. ACTION BRANDING

  24. Today’s marketing: co-creation Tomorrow’s marketing: co-action

  25. Shared values + shared action = shared profit (financial & social)

  26. What I want, when I want it, where I want it, how I want it

  27. MOBILE

  28. ‘Little pellets of love’

  29. $

  30. > THE FUTURE OF THE FUTURE OF ADVERTISING PAYMENTS

  31. > ADVERTISING ADVERTISING UNITS PRODUCTS

  32. Competitive collaboration

  33. OPPORTUNITY MadMen + MathMen

  34. The new creativity female-informed

  35. “In order to predict the future, you have to invent it.” Alan Kay

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