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WHAT IS LEAD GENERATION IS A MARKETING PROCESS?

Be it small businesses, new businesses, well-established, or restructuring businesses, the end goal for any business is to generate revenue & therefore profit maximization. For that to happen, any business would need leads or marketing leads.

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WHAT IS LEAD GENERATION IS A MARKETING PROCESS?

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  1. WHAT IS LEAD GENERATION IS A MARKETING PROCESS? Be it small businesses, new businesses, well-established, or restructuring businesses, the end goal for any business is to generate revenue & therefore profit maximization. For that to happen, any business would need leads or marketing leads. What Is A Marketing Lead? A marketing lead is a person who shows interest in a brand's products or services, which makes the person a potential customer. The primary goal of any company is to generate as many leads as possible.

  2. 1. QUERY LEAD/INFORMATION GENERATED LEAD/COLD LEAD This lead is on the top of the Buyer’s Journey Funnel. In the very first stage, every time your ideal buyer searches for a solution to one of his/her problems, it’s highly likely your ads/blogs (organic & paid) will be shown to him (Get Online Advertising/Content Marketing Service) to generate interest. Now, if your information happens to solve his/her problem, the buyer will move to your website/store, fill out a form for you & will be called a Query Lead/Information Generated Lead.

  3. 2. MARKETING GENERATED LEAD/WARM LEAD The Marketing Generated Lead is in the middle of your Buyer’s Journey Funnel. Now that the customer has shown interest in your product, he will be shown ads, e-mails, texts & social media channels to generate consideration & invoke trust & desire to buy your products. These leads are called Marketing Generated Leads.

  4. 3. SALES-READY LEAD/HOT LEAD At the end of the Buyer’s Journey Funnel, after the buyer has met all his expectations & is convinced to buy from you, he will make the call & decide to make the purchase. At this stage, your sales team will assure that the buyer gets the best offer & to retain him/her as a loyal customer. Such leads are called Sales-Ready Lead/ Hot Leads.

  5. Now that we know, how a potential customer moves in the Sales Funnel, adjusting your lead generation strategy is a must to grow your business. After all, maintaining old leads with interest & awareness is way more difficult than generating new ones with attraction & assurance. But what is Lead Generation Strategy, I hear you say!

  6. What Is Lead Generation Strategy? Be it startups or Well-established Businesses, Lead Generation is the need of every hour at every stage of a business’s life cycle. Any action or plan that’s used to attract customers to the business with the aim to interact with them & pitch them the products/services is called a Lead Generation Strategy. From Advertising on Google to running promotions on Social Media, from sending them weekly/monthly newsletters to sending them mobile texts prompting to get their attention &encouraging them to buy from or work with your business, the end-goal of any Lead-Generation Strategy is to bring in business.

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