To blog or not to blog? That IS the question. Newburyport Chamber of Commerce Educational Seminar, Sponsored by iMarc. Agenda. Who is iMarc? To Blog or Not to Blog? What Makes a Blog Successful? How Do I Get Started? Q & A. Who is iMarc?. About iMarc.
Newburyport Chamber of Commerce Educational Seminar, Sponsored by iMarc
Noun: A website on which an individual or group of users record opinions, information, etc. on a regularbasis.
Verb: Add new material or regularly update a blog.
“78% of Internet users conduct product research online.”
Kagan, Marta. “12 Mind-Blowing Statistics Every Marketer Should Know.” Hubspot Blog. 1 Apr. 2011.
Of 236 businesses surveyed, “87.4% successfully increased measurable SEO objectives as a direct result of blogging.”
Odden, Lee. “Survey Results: Impact of Blogging on Search Engine Optimization.” TopRank. 2010.
Your COMPETITORS are blogging and it’s on the rise!
“65% of companies publish a company blog in 2011 vs. 48% in 2009.”
Miller, Melissa. “Businesses Blogging Up 17 Percentage Points in 2 Years.” Hubspot Blog. 7 Mar.2011.
“If each time the consumer goes to your site, there is a blog entry dated within the last day or so, they will be more likely to trust the content of the entire site as being updated and valid.”
Angus, George. “Top Ten Reasons to Blog Your Business Site.” George Angus. 21 May.2010.
Content is KEY
Make every word count….
“Focused, targeted content will drive your blog’s success…Blogs with restraint, selectivity, cogency and brevity…will use attention more efficiently and ought to win.”
Godin, Seth. “The Noisy Tragedy of the Blog Commons.” Seth Godin’s Blog. 13 Mar. 2006.
Provide relevant, targeted content, specific to your audience.
“[B]logging endlessly blinded to your goals gets you nowhere. Stay on the path and steer clear of burnout by knowing your goals and your audience.”
Evans, Meryl K. “Just How Often Should you Blog?.” gigaom. 26 Feb. 2010.
There are a lot of ways you can approach developing your own blog:
Incorporate a Blog into your Website CMS:
Create a Google Blog with various features including:
Develop a WordPressBlog :
Communicate with users where they are already engaging with content.
“75% of people are somewhat or highly likely to share content they like online with friends, co-workers or family…49% do this at least weekly.” Garvey, Kristen. “Consumer Engaged Via Social Media Are More Likely To Buy, Recommend.” Chadwick Martin Bailey Consumer Pulse . 8 Feb. 2010.
Promote your blog and encourage users to easily engage with your blog:
Measure Your Success with Google Analytics: