Cadillac. Maureen Bickford National Advertising Manager January 23, 2008. Our Mission. Reignite the Love Affair with Cadillac. Target young-at-heart, affluent, import-oriented consumers Interrupt the busy life of luxury buyers – in the right places at the right time
National Advertising Manager
January 23, 2008
Reignite the Love Affair with Cadillac.
Increase Conquest Rates
“Life isn’t just the end result. Life is the journey.”
“Alpha Move Ups”
Driven, self-determined and self-directed. Success is a result of their action, attention to detail and willingness to make sacrifices to achieve the greater goal. Challenge is greeted as opportunity. They are constantly striving, regardless of their level of success or the score.
Choices across brands reflect their individuality and willingness to take risks to achieve the right kind of rewards. They gain social currency with the things they are interested in.
Sustain Plan and
Invite Consumers to Generate
By telling their stories
Provide an Interactive space where consumers can emotionally engage with Cadillac, ultimately creating a stronger, wider network of advocates for the brand.
TV Tags, Print Ads,