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Using Facebook to Grow Your Business

Using Facebook to Grow Your Business. A Louisiana Bricks to Clicks Educational Program Northeast Educational Development Foundation May 4 th , 2013 Oak Grove, Louisiana. Thank You Time.

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Using Facebook to Grow Your Business

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  1. Using Facebook to Grow Your Business A Louisiana Bricks to Clicks Educational Program Northeast Educational Development Foundation May 4th, 2013 Oak Grove, Louisiana

  2. Thank You Time The program today is provided in part by the leaders of the N.E.E.D Foundation and grant funding from the Louisiana Division of Administration’s Office of Information Technology. For more information about N.E.E.D, visit us at: http://needfoundationcommunitycenter.com needfoundationwc@gmail.com (318) 428-5282

  3. The Learning Path Today • About La Bricks to Clicks • What Is Social Media? • Facebook …As We Know It Today • Understanding Facebook’s EdgeRank • Ten FB Engagement Commandments • More Practical Tips for Engagement • Sign up for assistance with your Facebook page or website

  4. The Louisiana Bricks to Clicks Program • Entrepreneurship program for West Carroll businesses to promote the development of websites, blogs, Facebook and other platforms to market products and services produced in West Carroll Parish. • Program launched in summer 2012 • 13 companies/institutions currently participating • These 13 companies have a combined business network on Facebook of almost 2 million fans AAA Safe Company, LLC Custom Cross Creations Jack’s Jewelry Lighthouse Graphics Northeast Educational Development (NEED) Foundation Oak Grove Inn and Suites Renee’s Food Connection Smith’s Gun Dogs Sweet Repeats West Carroll Chamber of Commerce West Carroll Occupational Therapy West Carroll Police Jury Wood-n-Stitches

  5. What We Know • Social media is the new kid on the block in marketing • Social media can help your business

  6. What Is Social Media? ***Part 1***

  7. What Is Social Media? ***Part 2***

  8. Social Media Influencers

  9. But Companies Must Do More…

  10. What Brought Some of You Here Today…

  11. Facebook…As We Know It Today

  12. Facebook…As We Know It Today • 1.1 billion monthly active users (up 23% year-over-year) • 93 % of U.S. on Facebook • 751 million active monthly mobile users at the end of March 2013 (54% increase a year ago) • Mobile ad revenue accounts for 30% (or about $375 million) of Facebook’s $1.25 billion ad revenue • Facebook earnings of $0.12 per share and overall revenue of $1.46 billion, up 3%

  13. Facebook…As We Know It Today

  14. Facebook…As We Know It Today

  15. Facebook…As We Know It Today

  16. Facebook…As We Know It Today

  17. Facebook Page Research Shows • -The $ value of an additional ‘Like’ for a Facebook Business Page ranges between $43 and $175 • Example: FB Page has 1,000 ‘Likes’ • Value of page is between $43,000 and $175,000 • Avg. is $109,000 (or $109 per ‘Like’) • But only about 40% of fans actually are ‘followers/watchers’ • Assume of those 40% that only 25% make purchases • Your page’s value would be equal to: • $10,900 ($109,000*.4*.25) • Estimated ‘Like’ value of your page is actually worth $10.90

  18. Facebook’s EdgeRank Edge What?

  19. Facebook’s EDGERANK

  20. Facebook’s EDGERANK

  21. Facebook’s EDGERANK Process You Engage *Like *Comment *Share *Tag EDGERANK creates newsfeed

  22. Facebook Engagement

  23. Facebook Page Engagement Fact

  24. Facebook Page Engagement Fact

  25. Facebook Page Engagement Fact Facebook Pages that automatically publish content to the news feed through third-party apps such as HootSuite, TweetDeck, and Networked Blogs receive an average of 70% fewer Likes and commentson their posts per fan, according to a new study by Applum, developer of Page tool EdgeRank Checker.

  26. The Top Ten Facebook Engagement Commandments Some practical tips for managing Facebook business pages

  27. Ten Engagement Commandments • 1. THOU SHALT post more questions, not statements • 2. THOU SHALT post good product/service pictures • 3. THOU SHALT post more videos • 4. THOU SHALT POST when thou hast time • 5. THOU SHALT POST in the evening time. • 6. THOU SHALT POST using good grammar, not slang. • 7. THOU SHALT NOT POST personal pictures. • 8. THOU SHALT post positively, not negatively about your business day. • 9. THOU SHALT post often. • 10. THOU SHALT CONTINUE TO LEARN how to manage your Facebook page.

  28. Questions? Sign up for assistance with your Facebook Page or Website?

  29. Using Facebook to Grow Your Business A Louisiana Bricks to Clicks Educational Program Northeast Educational Development Foundation May 4th, 2013 Oak Grove, Louisiana

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