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NTC, San Francisco April 27th, 2009. Ok, the session sounded interesting on paper but now that I’m here… What the hell IS this ?. ICNP was an experiment to . See how 3 matrixed teams of frienemies can share process, methodology, and brain power

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Ntc san francisco april 27th 2009

NTC, San Francisco

April 27th, 2009


Ok the session sounded interesting on paper but now that i m here what the hell is this
Ok, the session sounded interesting on paper but now that I’m here… What the hell IS this?


Icnp was an experiment to
ICNP was an experiment to .. I’m here…

  • See how 3 matrixed teams of frienemies can share process, methodology, and brain power

  • Create different flavors of integrated web solutions using 1 special ingredient

  • Practice what we preach

  • Do it all in 8 hours


Got it no ok some more questions
Got it? No? I’m here… Ok, some more questions…


Icnp faq
ICNP FAQ I’m here…

  • Which one of you is supposed to be Morimoto?

  • Is somebody gonna bite into a yellow pepper?

  • Can I meet Alton Brown?

  • Do I have to eat weird stuff like clam ice cream?

  • What does “Allez Cuisine mean”, anyway?

  • Will I finally find out where kitchen stadium really is?

  • Can I play with a crème brulee blow torch thing?


No blow torch we ll see about morimoto but all you really need to know is
No blow torch. I’m here… We’ll see about Morimoto. But all you really need to know is …


This is how we iron chef imagine dramatic music here
THIS is how we Iron Chef. I’m here… (imagine dramatic music here)


The chefs never too many
The Chefs I’m here… (Never too many)

  • Beaconfire Consulting

    Ali Cherry, Eve Simon, Milo Sybrant

  • Forum One Communications

    Andrew Cohen, Michaela Hackner, Brian Pagels

  • Free Range Studios

    Susan Finkelpearl, Ross Nover

  • Firefly Partners

    Maureen Walcott, Jimmy Cudzilo, ErinJohansen Hurwitt


The secret ingredient si youth speaks
The Secret Ingredient (SI): I’m here… YOUTH SPEAKS

  • Spoken word performance, education & youth development

  • Shift the perception of youth by combating illiteracy, alienation and silence

  • Empowering next generation of leaders, self defined artists and visionary activists

  • Over 45,000 Bay Area teens each year

  • Partner programs in 42 U.S. cities


The rules
The “Rules” I’m here…

  • Create Youth Speaks meal in 8 hours

  • 3-4 people per team including a captain

  • Ingredient revealed 3 days before jam session

  • Meal must have design, strategy & “wild card”

  • Should balance long-term vision with action

  • Must use social media

  • No peeking!


Our judges
Our Judges? I’m here…

That would be YOU, NTC.

After the meals are presented,

please text your favorite team name to [xxxx]


Ntc san francisco april 27th 2009
Sunday, February 8th I’m here… Our day of Unrest(or what happened when 11 web professionals gave up half of their weekend to do something crazy)


The day began
The Day began.. I’m here…

  • Met at Beaconfire offices in Arlington, VA at 10 am

  • Introduced the Secret Ingredient

  • Teams & Captains assigned

  • Group discussion of the day’s goals

  • Set ground rules

  • Played with Atlas


Planning strategy more atlas
Planning, Strategy I’m here… & more Atlas

  • Team Breakouts

  • Generated questions for the SI

  • Named the teams

  • Created a plan of action for the day

  • Atlas helped …


The secret ingredient speaks
The Secret Ingredient … speaks I’m here…

  • Hour long conf call with James Cass

  • Asked questions

  • Asked more questions

  • Eyeballed the other

    teams to see if we

    could take ‘em

    in a rumble


And off we went
And off we went ... I’m here…

  • Started to work

  • Had some lunch

  • Worried we would run out of time

  • Came up with some cool stuff

  • Debriefed our lessons learned



Let the battle begin
Let the Battle BEGIN! I’m here…


Team 1 pitch
Team 1 pitch I’m here…


Team 2 pitch
Team 2 Pitch I’m here…


Team 3 pitch
Team 3 Pitch I’m here…


Voting q a
Voting/Q&A I’m here…



What we learned
What we learned challenge

  • Web folks working for non profits are pretty damn smart

  • There is more that unites us than divides us

  • If you set immediate goals and focus on moving forward, you can accomplish anything in 8 hours


What we else we learned
What we else we learned challenge

  • Need to divide and conquer

  • Collaboration is sometimes harder with people you don’t know that well

  • ALWAYS have a dog to play with if

    you spend your Sunday in the office



How do you iron chef email us
… How do challenge YOU Iron Chef?(email us!)