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What was your first thought when you saw this clip?. http://www.youtube.com/watch?v=XJp4_bxHOgU. BA 492 Presented By: Alix Lelli & Stevie Marcum 1.25.2011. Product Placement in Modern Family. 100’s of companies try and get their brand on the show.

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  1. What was your first thought when you saw this clip? http://www.youtube.com/watch?v=XJp4_bxHOgU BA 492 Presented By: AlixLelli & Stevie Marcum 1.25.2011

  2. Product Placement in Modern Family • 100’s of companies try and get their brand on the show. • Modern Family uses brand-name goods that the public would use in their normal routine.  • • Modern Family is one of the 10 most-expensive shows for advertisers this season.

  3. How many brands can you find?

  4. Wall Street: Money Never Sleeps

  5. EA Sports Video Games

  6. Apple’s Aggressive Positioning

  7. http://www.youtube.com/watch?v=aniS3HaLwEY

  8. Why Use Product Placement • Market Segmentation • Self-Attachment Concept • Artificial Needs • Profit

  9. How do you feel about product placement in TV shows and movies?

  10. References • http://www.fitmedia.org/stats.html • http://www.brandchannel.com/home/post/2011/02/22/2010-Brandcameo-Product-Placement-Awards.aspx • http://adage.com/article/mediaworks/brands-products-modern-family-make/232271/

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