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l. o. inner. m. ovie. and a. l. o. inner. m. ovie. and a. Business Description and Overview.

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Presentation Transcript
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Business Description and Overview

Dinner and a Movie is a PIZZA and new release DVD take-out and delivery service. Our product and service offerings include the option to have a large pizza and a new release DVD all from the same store.

We are certain that our PASSION for the idea behind this company will show through in all of our business practices and lead to customer loyalty and SUCCESS.

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Our Mission

Dinner and a Movie is committed to satisfying the needs of its customers by providing a UNIQUE, CONVENIENT, and AFFORDABLE entertainment and pizza delivery service that guarantees delicious food, quality new release movies with an extensive selection, and friendly service performed in a timely fashion.

We aim to be the PREMIER firm in our market niche constantly generating competition in the area and returns for owners.

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Major Risks

Environmental Risks: succeeding over our competitors, cyclical changes in the economy, regulatory factors, seasonal changes

Process Risks: positive reputation, employment security, legal liability

Information for Decision Making risks: credibility of accountants, utilization of Web site, implementation of marketing strategy, purchase decisions

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Strategies and Plans for Managing Major Risks

We must be sure that our operations are efficient and flexible enough to quickly change in the event of a problem.

We plan to create a positive perception of our business through high quality advertising.

We will extensively train our employees in order to avoid multiple risks.

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Management and Personnel Plan

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Market Analysis

  • Techniques:
  • Environmental scanning
  • Surveying our fellow colleagues
  • Analyzing and testing some competitor’s products
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Customer Analysis

Target Market: Families

CollegeStudents

Survey Results: New release DVD’s and price

~There is a large unfulfilled market demand for our

company’s products and services.

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Marketing Plan

  • Grand Opening promotions:
  • Flyers
  • coupons
  • Other Promotions:
  • Student Discount
  • Club DVD card
  • Yellow page listing
  • Advertising Campaign:
  • Slogan: “Perfect night delivered to your door.”
  • We anticipate that our high quality advertising along with our high quality product will not only entice customers to spread the word about our business, but also lead to customer loyalty.
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Our Competition

Pizza Leaders:Movie Rental Leaders:

Domino’s Blockbuster

Garrett Hill Hollywood

Campus Corner TLA

Peace a Pizza

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Competition

$3.00

24 hrs

$4.00

3 days

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Competitive Advantage

Differentiation

Dual Service

Quality and Consistency

Ahead in Industry Changes

Technology, Use of Web site

Easy Drop Off Points

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Competitive Environment

Market Trends Changes in Forces

Population Technology

Economy Regulation

Entry Barriers

Efficient Training

Quality

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Sales Forecast

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Breakeven Analysis

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Income

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Ratio Analysis

Inventory

Turnover

Current

Ratio

Profit

Margin

Return on

Equity

2004

0

28 days

-16%

-191%

2005

4.04

22 days

4%

49%

2006

53%

1.88

18 days

8.8%

Industry

1.9

64%

21 days

1.5%

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E-Business and Technology

We have developed a three step system to utilize our E-Business capabilities as best as possible.

Step 1: use our Web site to promote awareness of our menu, membership and movie listings.

Step 2: online ordering for delivery and take-out

Step 3: secure server with the availability of credit card payments and transactions.

5 year goal:completely integrated database

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Thank You

Questions? Comments?