Open Spot Concept. 2012-08-23 Victor.firstname.lastname@example.org. Open Spot. A web service to relay critical information at critical times to the masses. Possible structure of Canvases. Use case 1. The original idea of the `afterparty spot`
The original idea of the `afterparty spot`
Specifically, this is excellent for when there is no pre-time organization, when the fragment of information becomes available only at the last minute.
This is also good for when plans change at the last minute and a medium or large group of people need to communicate.
As pertaining to the travel guide: login to this service at 10pm and just see which is the most popular channel in your city. This may get you to some of the more interesting events there.
A lot of it should be viral / word of mouth. This is for people to get together very quickly, so they should all communicate verbally.
Furthermore, the target audience is specific for each channel, and is concentrated, often in some locations. A person handing out flyers outside a club would be an efficient way to advertise.
Besides that, all usual marketing channels apply.