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康是美情報誌. COSMED Magazine. 康是美情報誌依照不同需求,提供最實用的情報與趨勢,帶給每一個讀者的健康與美麗!. COSMED magazine provides the most practical information and trends to suit different types of consumer needs, so that each reader can improve his or her health and beauty!. 樺舍文化刊物 精準溝通目標客層. 讀者輪廓. Readership Demographics.

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slide1

康是美情報誌

COSMED Magazine

康是美情報誌依照不同需求,提供最實用的情報與趨勢,帶給每一個讀者的健康與美麗!

COSMED magazine provides the most practical information and trends to suit different types of consumer needs, so that each reader can improve his or her health and beauty!

slide2

樺舍文化刊物 精準溝通目標客層

讀者輪廓

Readership Demographics

男女比 Gender

( Men )

( Women )

slide3

樺舍文化刊物 精準溝通目標客層

讀者輪廓

Readership Demographics

年齡

Age Distribution

(24-28 years)

(29-35 years)

(19-23 years)

(Above 35 years)

(Below 18 years)

slide4

樺舍文化刊物 精準溝通目標客層

讀者輪廓

Readership Demographics

教育程度

Education level

(Less than Secondary)

(Secondary)

(Graduate and above)

(University)

slide5

樺舍文化刊物 精準溝通目標客層

讀者輪廓

Readership Demographics

職業類別

Occupation

(Research)

(Law-Ralated)

(Management/Consulting)

(Education/culture)

( other )

(Media/Publishing)

(Medical/Food/

Manufacturing)

( Students )

(Information)

(Financial/Insurance)

slide6

樺舍文化刊物 精準溝通目標客層

刊物優勢

Publication Strengths

  • 深入溝通

In-Depth Communication

一般商品曝光管道限於篇幅或預算,通常僅能做形象曝光,而缺少溝通商品資訊的

功能,康是美情報誌以內文的方式可與讀者做深入商品溝通。

  • Because normal product exposure channels are limited by size or budget, they are able to
  • convey an image of the product to desired audiences, but are unable to present readers
  • with detailed product information. Because COSMED magazine also includes features
  • articles, we are able to communicate with readers in-depth regarding products.
  • 通路結合

Integration with Distribution Channels

康是美是專門的女性藥妝通路,康是美情報誌則是針對女性需求而企劃的雜誌,以購

買雜誌的讀者與門市消費者的輪廓極度吻合,使得廣告效益更容易管化為消費動機。

COSMED is a specialty drug and cosmetic retail store for women, and the magazine itself

is tailored to address women’s needs. Thus there is a great deal of overlap between those

who buy the magazine and COSMED customers, and advertisements often directly lead

for future purchases.

slide7

樺舍文化刊物 精準溝通目標客層

刊物優勢

Publication Strengths

  • 訴求精準

Clear Editorial Focus

康是美情報誌是針對女性需求,提供商品訊息與專題企劃的綜合性女性雜誌,企劃

方向以美容保養為主軸,流行資訊為輔。

COSMED magazine provides product news and features articles geared specifically to

  • suit women’s needs and interests. The primary editorial focus of the magazine is health &
  • beauty care, and the secondary, fashion.
  • 廣告配合

Ad Coordination

為客戶量身定做廣告專案,可特別針對客戶需求,企劃出突顯商品特質與切合商品

形象的廣告提案。

  • We can plan advertising campaigns based on each client’s specific needs in order to bring
  • out the special qualities of each product as well as create a unique product image.
slide8

樺舍文化刊物 精準溝通目標客層

發行配置

刊物優勢

Release Disposition

slide9

樺舍文化刊物 精準溝通目標客層

廣告價目

刊物優勢

AdvertisementPrices

  • 廣告稿印刷特別色需於簽約前先另行估價
  • 特殊製作物另行估價
  • 截稿時間,除非有不可抗拒理由,廣告主或廣告代理商不得任意取消任何廣告。
  • Advertisements which require special colors or special production techniques may require

additional fees; we ask that clients bring up these issues before signing a contract.

  • Advertisements buyers and ad agencies should not cancel ads after the submission deadline except

for unavoidable reasons.