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Marketing at Your Library!. Presented by: Jaime Stoops Pamunkey Regional Library Tuesday, May 22, 10:30-11:45am. Overview. Importance of marketing in your library Marketing Ideas and Techniques Physical (i.e. shelving, displays) Staff Initiated (i.e. interaction with your customers)

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marketing at your library

Marketing at Your Library!

Presented by:

Jaime Stoops

Pamunkey Regional Library

Tuesday, May 22, 10:30-11:45am

overview
Overview
  • Importance of marketing in your library
  • Marketing Ideas and Techniques
    • Physical (i.e. shelving, displays)
    • Staff Initiated (i.e. interaction with your customers)
    • New Mechanicsville Library
  • Share ideas from your library!
why is marketing important
Why is marketing important?

“’But, we’re free!’, we cry. Sure, that’s an attraction, but it’s not enough. Free or not, people won’t spend time in a library unless the experience contributes something to their day.”

Source: Woodward, Jeannette. Creating the Customer-Driven Library: Building on the Bookstore Model. Chicago: American Library Association, 2005.

what does marketing mean in your library
What does ‘marketing’ mean in your library?
  • Displays
  • Flyers
  • Posters
  • Bulletin Boards
successful marketing strategies are
Successful marketing strategies are
  • Customer driven
  • Staff Initiated
  • Visually interesting
  • Ever changing

      “Make it simple. Make it memorable. Make it inviting to look at. Make it fun to read.”

~ Leo Burnett

Pioneer American advertising Executive, 1891-1971

promoting programs
Promoting Programs

Draw more attention with big posters!

dynamic shelving
Dynamic Shelving
  • More space to highlight popular titles and newer books
  • Offers budget friendly display space
  • Alerts browsing patrons to their favorite authors
  • Ever changing book display
use every opportunity
Use every opportunity!
  • Use shelf space to highlight additional resources
  • Reminds staff to mention resources in the stacks
  • Introduces new resources to the self sufficient patrons
display tips
Display Tips
  • Use color and props
  • Get creative!
  • Promote new materials
  • Use available space but resist clutter!
signage tips
Signage Tips
  • Stick with up-to-date posters
  • Resist the urge to display a lot of posters
  • Accuracy/Good Direction
  • Periodicals vs. Magazines, and other library lingo
engage the patrons
Engage the patrons!
  • Pass out the flyers
  • Talk about programs with patrons
  • Ask for suggestions
  • Mail out flyers with welcome letters
  • Email
slide22

ADULT PROGRAMS

SCORE – How to Start Your Own Business

July 18th, 2006, 7 p.m.

Gardening – Composting & soil preparation and amendment

July 27th, 2006, 7 p.m.

Gardening – Landscaping and lawn care, America’s Anniversary Garden

August 3rd, 2006, 7 p.m.

Elderhostel – Travling Cheap

August 3rd, 2006, 7 p.m.

Digital Point & Shoot Hints and Photoshop

August 5th, 2005 10a.m.

Antiques Appraisal Bonanza

September 23rd, 10a.m.

Wild Birds Unlimited – Backyard Habitat Do’s and Don’ts

October 26,2006, 7 p.m.

Hanover Commonwealth Attorney Kirby Porter – Identity Theft Awareness

November 14th, 2006, 7 p.m.

Please check those you are interested in or make your own suggestions and leave them at the circulation desk!

Thanks for your help!

Name ______________________

Phone _____________________

promote outside of the library
Promote outside of the library
  • Advertise in local papers
  • Contact local news stations
  • Post in local stores, churches, apartment complexes, etc.

Get the word out!

slide24

You and your family are

invited to a lively andentertaining series of

concerts featuring fourdifferent musical stylesperformed by local artists.

Refreshments will be served.

For more information, visit thelibrary at 3075 River Road West , call (804) 556-4774,or e-mail

information@pamunkeylibrary.org.

Sponsored by the Friends of the Goochland Library.

You and your family are

invited to a lively andentertaining series of

concerts featuring fourdifferent musical stylesperformed by local artists.

Refreshments will be served.

For more information, visit thelibrary at 3075 River Road West , call (804) 556-4774,or e-mail

information@pamunkeylibrary.org.

Sponsored by the Friends of the Goochland Library.

You and your family are

invited to a lively andentertaining series of

concerts featuring fourdifferent musical stylesperformed by local artists.

Refreshments will be served.

For more information, visit thelibrary at 3075 River Road West , call (804) 556-4774,or e-mail

information@pamunkeylibrary.org.

Sponsored by the Friends of the Goochland Library.

concert series @ your library

concert series @ your library

concert series @ your library

Rhythms

Rhythms

Rhythms

  • Sat. Apr. 21 - Doctors of Jazz(traditional N.O. jazz)
    • Fri. May 18 - Blackwell Family & Friends(“old time” bluegrass)
          • Tues. September 8 - Bob Wadsworth(classical guitarist)
          • Sat. October 13 - George Turman(folk singer)
  • Sat. Apr. 21 - Doctors of Jazz(traditional N.O. jazz)
    • Fri. May 18 - Blackwell Family & Friends(“old time” bluegrass)
          • Tues. September 8 - Bob Wadsworth(classical guitarist)
          • Sat. October 13 - George Turman(folk singer)
  • Sat. Apr. 21 - Doctors of Jazz(traditional N.O. jazz)
    • Fri. May 18 - Blackwell Family & Friends(“old time” bluegrass)
          • Tues. September 8 - Bob Wadsworth(classical guitarist)
          • Sat. October 13 - George Turman(folk singer)
slide34

Quiet Reading Room

Group Study Rooms

few things to remember
Few things to remember…
  • Get staff involved!
  • Promote outside of the library
  • Get creative, use what you have!
  • Make marketing a priority!

This presentation can be found at

www.pamunkeylibrary.org/marketing.htm