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Entertainment & Marketing

Entertainment & Marketing. Ch 10. 98% of all Homes have at least one TV. People spend (on avg.) 3 hours a day watching TV. ENTERTAINMENT MARKETING. Developing, Promoting, & Distributing Good/Services to satisfy customers through Entertainment. Entertainment includes:.

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Entertainment & Marketing

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  1. Entertainment & Marketing Ch 10

  2. 98% of all Homes have at least one TV People spend (on avg.) 3 hours a day watching TV ENTERTAINMENT MARKETING Developing, Promoting, & Distributing Good/Services to satisfy customers through Entertainment

  3. Entertainment includes: Television / Radio / Music / Newpaper-Magazine / Video Games / Films Entertainment Industry  $200 billion Main Goal  provide diversion, excitement & amusement Celebrities, Cartoon Characters, Water Parks, Video Games, Concerts, Festivals

  4. MEDIA & ENTERTAINMENT Film, TV, Radio, Publishing Media, Internet INFLUENCES OF ENTERTAINMENT Baggy-pants Hasta la vista, baby! I’ll be back!

  5. Fads  short-term popular trends

  6. ENTERTAINMENT MKTG CONCEPT Provide what the public wants Selling entertainment is challenging Short Shelf life

  7. ECONOMICS of ENTERTAINMENT TV, DVD Movie, Theater, Concert, Amusement Park Entertainment & Sports rely on customers spending discretionary income Concessions have extremely high markup Merchandising is large part of industry Cross-Selling – selling additional related products tied to one name

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